Lead market research and brand strategy for the University of Waterloo. This permanent, full-time role focuses on creating impactful marketing initiatives aligned with institutional goals. The University of Waterloo seeks a Director of Brand Marketing and Research to drive its brand strategy and oversight of marketing efforts.

You will leverage your extensive experience in brand governance, audience insights, and marketing dynamics to ensure consistent execution across diverse departments. Your leadership will significantly impact the university's recruitment strategies and overall institutional reputation. Key Responsibilities:

- Develop and coordinate the University’s brand positioning strategy
- Provide strategic counsel to senior leaders on marketing dynamics




- Lead the institutional advertising and channel strategy
- Oversee market research and brand tracking functions
- Manage budgets and supplier relationships for marketing efforts Requirements:
- Undergraduate degree in marketing or related field
- 7-9 years of experience in brand strategy or marketing
- 3-5 years leading teams in a complex environment
- Solid analytical and communication skills
- Experience in integrated marketing and audience insights Drive the University of Waterloo's marketing efforts and enhance its brand with your strategic leadership and expertise.

📌 Director of Brand Marketing at Waterloo (London)
🏢 University of Waterloo
📍 London