- We are looking for a Director, Brand Strategy to own brand strategy and the channels that take our work to market (social, influencer, and content) plus the integrated-marketing function that keeps every campaign coordinated

- You will partner closely with our Creative Director.

Your mission is to make Relay’s marketing run as one integrated system: on strategy, on time, and performing better than it ever has

- Drive integrated marketing across the team. Turn competing priorities into one clear, sequenced plan so every person knows what to work on when they sit down in the morning. Success looks like campaigns shipping on schedule and no longer getting reshuffled mid-flight

- Oversee Relay’s events, social, content, and influencer channels. Build systems that increase throughput and hit targets while raising the bar on differentiated, remarkable creative

- Set campaign strategy and author the creative briefs: campaign-level positioning, success criteria, and the brief that the studio executes against. Ensure every brief aligns stakeholders early and translates strategy into clear, actionable direction for the studio

- Own the brand’s evidence base: customer research, competitive analysis, and brand tracking. Research and message testing are co-designed with the CD

- Measure brand health: awareness tracking, brand lift, share of voice, and campaign effectiveness

- Define category framing, competitive context, and audience definition and segmentation

- Steward brand governance as policy and assess partnership fit

- Lead three managers (content and social, influencer, integrated marketing) and about seven people total, staying close enough to the craft to jump in when a channel needs it

Benefits

- Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. Since 2023,



66%+ of employees have received salary increases, with multiple new team members joining just last year.

- Social connection: We believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.

- Personal and professional growth: Through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. Even with more than half of our team joining in the last 12 months, almost 20% have received promotions in the last year alone.

- Parental leave with top-up: We offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive

- Comprehensive health benefits: Enjoy full health benefits from day one: no probation period required.

We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.

- Hybrid work environment: We value meaningful collaboration and connection at our Toronto office three days per week, with lunch, snacks, and beverages on us.

- Top-tier equipment: As a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.

- Flexible vacation and time off: Every team member starts with 15 vacation days and 5 flex days to use as needed,



plus an extra week of office closure during the end-of-year holidays.

- Dog-friendly space: Can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.

- Award-winning workplace: As a winner of CB Insights’ Fintech 100, Deloitte Canada’s Technology Fast 50, Forbes Fintech 50, and the CIX Top 10 Growth Award, Relay is a recognized cutting-edge and high-growth company.
- Assertive and process-oriented, with a demonstrated ability to implement and enforce marketing workflows across cross-functional teams while maintaining strong working relationships
- An end-to-end integrated marketer: you’ve built and run campaigns from strategy through execution, and you hold strong opinions about what to prioritize and what to cut

- Numerically fluent: you can interrogate a channel metric like influencer performance, stay skeptical, and see what a number is not telling you

- Strong brand judgment and creative sensibility, combined with the operational rigor to translate strategy into consistent execution

- Proven ability to align stakeholders with competing priorities around a single plan, exercising influence well beyond direct reporting lines

- Energized by ambiguity and change, and curious about applying AI across your work

- We’re looking for people who are relentless, curious, and care deeply about the work. You’re encouraged to apply even if your experience doesn’t perfectly match the — your perspective and drive matter more- Stage 1: A 45-minute Google Meet video call with a member of our Talent team

- Stage 2: A 60-minute Google Meet video call with the Hiring Manager

- Stage 3: A 60-minute working session with the hiring team

- Stage 4: A 45-minute Google Meet video call with a member of our leadership team

📌 Director of Brand Strategy (Toronto)
🏢 Relay
📍 Toronto