Participate in developing and executing the business strategy for the Individual Insurance, Savings, and Retirement sector

Lead go-to-market, promotion, and communication strategies for individual insurance, savings, and retirement products

Guide delivery of differentiated campaigns tailored to target audiences, market competition, and partner needs

Monitor market trends and competitive positioning

Define marketing and communication budgets and manage budget tracking

Act as strategic advisor and business partner to senior leadership and cross-functional teams

Lead, coach, and engage approximately 20 employees to deliver initiatives and achieve business objectives

Requirements

Solid strategic thinking and political acumen

Ability to manage complex projects, prioritize effectively, and lead multiple initiatives simultaneously

Exceptional leadership, autonomy, and organizational skills

Ability to advise senior leadership teams and influence key stakeholders

Over 15 years of experience in marketing and corporate communications

At least 5 years of experience leading teams

Bachelor’s or master’s degree in Marketing or a related field

Advanced level of French

Intermediate level of EnglishAbility to communicate, advise, and coordinate with partners, internal clients,



and teams located across Canada

Core Competencies Demonstrates expertise in developing and executing business strategies for the Individual Insurance, Savings, and Retirement sector, with a strong focus on leading teams and managing complex projects. Proficient in strategic communication, budget management, and stakeholder engagement across diverse teams and markets.

Highest-signal resume keywords

Strategic Thinking

Leadership

Project Management

Marketing Strategy

Bilingual Communication

ATS Optimization Keywords Hard Skills

Marketing

Corporate Communications

Budget Management

Campaign Development

Market Analysis

Project Prioritization

Stakeholder Influence

Team Leadership

Business Strategy

Differentiated Campaigns

Soft Skills

Political Acumen

Organizational Skills

Autonomy

Advisory Skills

Communication

Certifications & Qualifications

Bachelor’s Degree in Marketing

Master’s Degree in Marketing

Industry Keywords

Individual Insurance

Savings

Retirement

Go-To-Market Strategy

Market Trends

Competitive Positioning

Cross-Functional Teams

Target Audiences

Promotional Strategies

Business Objectives

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📌 Director – Promotion and Communications (Quebec City)
🏢 Jobtailor
📍 Quebec City