4789 Yonge St, Toronto, ON M2N 0G3, Canada

Posted Thursday, August 6, 2026 at 4:00 a.m.

About Us CanadianSIM, a subsidiary of Wireless DNA Inc, helps newcomers, students, and travelers get connected prior to arrival in Canada with eSIM and physical SIM plans that offer solid value, competitive pricing, and reliable service.

We are entering a transformation phase:

Migratingour websiteto Shopify

Expanding into a future mobile app experience for activation, onboarding, and customer self-serve

Why This Role Exists CanadianSIM has strong products and pricing, but our digital experience does not yet perform at the level it should. Visitors often leave before completing key actions, and we need a structured, measurable UX + CRO process toidentifywhat drives drop-offs and systematically improve conversion performance.

This role exists to

uncover friction and trust gaps across the customer journey redesign high-impact flows and page experiences run experimentation and measurement cycles raise conversion performance to the standard of topeSIMcompetitors

Role Summary We are hiring a UX/UI + CRO Specialist with experience in Shopify ecommerce and conversion optimization to own the end-to-end user experience.

This is a UX + performance role — you will combine design execution with analytics-driven experimentation to improve:

clarity trust checkout completion

Key Responsibilities 1) User Behavior Analysis & Funnel Insights Analyze the customer journey: landing → planselection→ checkout → post-purchase onboarding

Identifyfriction points, drop-off patterns, and trust barriers

Translate insights into actionable recommendations and test hypotheses





- UX Design for Shopify Ecommerce Create and iterate designs in Figma

Improve information architecture and product decision-making flows home page checkout path activation/how-it-works content

Partner with developers to implement scalable Shopify-friendly components

Own the CRO roadmap: prioritization, testing cadence, tracking, and reporting

Plan and execute

A/B tests

CTA tests landing page optimization checkout optimization

Present results with clear recommendations, expected impact, and next steps

- Trust, Clarity & Competitive UX In theeSIMcategory, trust and clarity are often the deciding factors.

You will improve

plan differentiation and comparison usability transparency in pricing, benefits, and terms credibility signals and reassurance content

“howit works” guidance foreSIMactivation overall user confidence across the purchase journey

- App Experience Foundations (Phase 2) Support early UX groundwork for the future app experience, including flows for:

activation onboarding account management troubleshooting/self-serve support renewals and add-ons

Requirements Proven experience improving conversion performance through UX changes

Familiarity with Shopify ecommerce UX and constraints

Strong understanding of CRO and experimentation frameworks

Experience with GA4, Hotjar/Clarity, and A/B testing tools

Ability to work cross-functionally andoperatewith high ownership

Strong Bonus Skills UX writing/microcopyfor trust + clarity

Experience building design systems for ecommerce platforms funnel or checkout improvements

CRO testing or performance-driven redesigns before/after examples with measurable outcomes (where possible)

4789 Yonge St, Toronto, ON M2N 0G3, Canada

📌 International - UX Designer (Toronto)
🏢 Wireless DNA
📍 Toronto