As a Loyalty Specialist at Canadian Tire Corporation in Toronto, ON, you will play a critical role in executing loyalty marketing campaigns by creating, configuring, and validating loyalty offers across multiple programs and channels. You will collaborate with cross-functional partners including Marketing, Merchandising, Digital, CRM, Analytics, and external vendors to ensure offers are launched accurately and on schedule.

Responsibilities Create and configure loyalty offers within loyalty management systems according to documented business requirements Support the execution of personalized 1:1 member offers, targeted campaigns, promotional events, flyer offers, and ad hoc initiatives Review campaign requirements and translate offer logic into system configurations Conduct comprehensive testing and quality assurance to validate offer setup, targeting, rewards, and member experience Perform defect identification, issue troubleshooting, and documentation of test results Validate audience criteria, offer mechanics, earning conditions, exclusions, and reward calculations Coordinate with business stakeholders to resolve configuration issues and clarify requirements Support campaign launch readiness activities and ensure execution timelines are met Monitor offer performance during launch periods and escape issues where necessary Maintain detailed documentation of offer configurations, testing outcomes, and operational procedures Participate in continuous improvement initiatives to increase operational efficiency and reduce defects Ensure compliance with established processes, controls,



and service-level agreements Assist with prioritization and management of multiple concurrent campaign requests Requirements Post-secondary education in Business, Marketing, Operations, Technology, or a related field 1–3 years of experience in loyalty operations, marketing operations, campaign execution, quality assurance, e-commerce operations, or a related discipline Strong attention to detail and commitment to accuracy Experience managing multiple priorities and working under tight deadlines Solid analytical and problem-solving skills Excellent written and verbal communication skills Proficiency with Microsoft Office, particularly Excel Ability to collaborate effectively with cross-functional teams Experience working with loyalty programs, CRM platforms, or marketing technology solutions Experience with campaign management, offer configuration, or promotion setup Knowledge of quality assurance and testing methodologies Familiarity with customer segmentation and personalized marketing concepts Experience working with vendors and external technology partners Benefits Broadband salary range: $64,000 to $106,000 CAD annually (typical hiring range $64,000–$85,000) Comprehensive benefits and retirement programs Performance incentives and continuing education programs Mental health benefits of $5,000 per year Canadian Tire Profit Sharing Career growth opportunities and product discounts Post-secondary education in Business, Marketing, Operations, Technology, or a related field. 1–3 years of experience in loyalty operations, marketing operations, campaign execution, quality assurance, or e-commerce operations. Proficiency with Microsoft Office (Excel).

Experience with CRM platforms, loyalty programs, or marketing technology solutions.

📌 Loyalty Specialist (Toronto)
🏢 Canadian Tire
📍 Toronto