Join Float as a Marketing Operations Lead, based in their Toronto office with a hybrid model. Focus on enhancing marketing attribution and driving revenue through creative strategies. As a Marketing Operations Lead, you will work closely with the Growth Marketing team and RevOps to refine marketing operations aimed at boosting revenue growth.

This multifaceted role requires a strong background in optimizing self-serve and inbound marketing funnels. Your work will directly influence Float's customer journey and funnel efficiency. Key Responsibilities:

- Own marketing attribution for actionable insights
- Develop lead scoring models for seamless user transitions
- Identify causes of funnel inefficiencies and implement fixes
- Run experiments to enhance cost metrics
- Coordinate with BDRs for improved outbound efficiency Requirements:
- 5+ years of marketing operations experience
- Proven success in attribution model implementation
- Familiarity with CAC and related metrics
- Comfortable with marketing technology
- Strong analytical and problem-solving skills Drive growth at Float by refining strategies that enhance the customer experience and ensure effective resource allocation.

📌 Marketing Operations Lead at Float (Toronto)
🏢 Float
📍 Toronto