You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement The work location for this role is 483 Bay Street in Toronto until approximately late 2026 when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years.

We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive workplace where you’ll feel valued and supported to be your best - both personally and professionally.

The Digital Media Marketing Manager is responsible for executing digital media advertising campaigns that support Fidelity Investments Canada. Working closely with the Manager, Digital Advertising, Fidelity’s media agency, and internal stakeholders, this role supports and leads the execution of one or more advertising channels, including programmatic display and video, direct publisher partnerships, paid search, Fidelity-owned events, and third-party sponsorships.

Key responsibilities include supporting asset and media development, providing placement recommendations, optimizing campaigns, delivering detailed post-campaign reporting, and enhancing audience targeting and budget allocation to achieve business objectives.

Collaboration with Advertising, Content, and Digital marketing teams to ensure seamless integration across full communication plan (i.e.paid/owned/earned).

Be the subject matter expert in one or more paid media channels - programmatic display and video, direct publisher partnerships, paid search, Fidelity-owned events, and third-party sponsorships.

Help develop detailed, strategic media brief for the agency and internal stakeholders that reflects business and campaign goals across the marketing funnel.

Leverage internal & external data sources to ensure media plans are based on insight and learning.

Work with agency partners to ensure the right media mix, budget allocation, and platform tactics are in place to meet campaign objectives and deliver strong performance across all channels.

this includes working closely with Data Analytics and Digital teams.





Strong understanding of omni-channel media planning, with expertise in digital media buying utilizing AI enabled targeting, and in one or more digital media channels to maximize digital marketing effectiveness.

Work within the Adobe and related marketing tech platforms to optimize digital ad campaigns in real time.

Possesses and continuously strives to develop his/her awareness of external trends and market innovations in digital advertising.

Data focused: leverage internal & external data sources to ensure media plans are rooted in insight & learning.

Develop test & learn media tactics with agency, to promote continued learning and optimizations.

Create in-depth analysis of campaign performance including online media, mobile and web analytics that highlight campaign strengths and weaknesses, performance, return on investment, optimization options, ad fatigue, etc.

Use tools like Adobe Analytics and other data platforms to uncover audience insights and inform targeting strategies for key investor segments. Leverage both internal and external data to ensure campaigns and tactics are grounded in performance learnings and behavioral trends.

Work with internal and external Marketing and Data Analytics partners to review detailed metrics, then distill analytics into concrete recommendations.

Budget reconciliation and management

Using Fidelity processes, ensure timely review and accounting of all advertising spend as correlates to accurate billing.

Work closely with external partners to ensure timely invoicing, monthly reconciliation of billing and payments.

Work closely with Manager, Digital Advertising to ensure media budget stays on track.

5+ years of experience building out detailed advertising strategies and tactics required, preferably in the financial services sector.

Thorough understanding of paid digital strategy, mobile and social media channels required.

Strong Microsoft Office, Adobe Ad Cloud, Adobe Analytics and Audience Manager skills required.

Strong understanding of performance marketing KPIs, including CPI, CPA, CVR, ROAS, CAC, app-event conversion rates, and funnel efficiency.

Demonstrate experience in the one or more of the following ad platforms, but not limited to, Meta,



Google Ads, Adobe AdCloud, Reddit, LinkedIn, Spotify, Direct display, Television, sponsorships.

Experience with 3rd party ad serving technology (e.g. Financial services experience is a strong asset.

Media Agency experience is a strong asset.

Adobe Analytics skill is an asset.

Strong project management skills.

Understanding of how and interest in building integrated marketing communications programs.

The position requires strong analytical, creative, and organizational skills.

Demonstrate experience in the following ad platforms, but not limited to paid search, paid social, programmatic, connected video, managing direct publishers, display/video, online video (i.e. YouTube), audio (i.e. Spotify, podcasts), TV, digital out-of-home, owned and 3rd party sponsored events

Experience building out detailed advertising strategies and tactics, preferably in the financial services sector.

Base Salary and Discretionary Performance Bonus: Total annual cash compensation (base salary pus target bonus) ranges from $Some of the ways we’ll help you feel valued and supported as part of our team:

Flexible working arrangements - 100% remote, hybrid, and in office options

Parental leave top-up to 100% of your salary for a period of 25 weeks

Up to $650 for home office equipment

Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice

Diversity and inclusion programs, including an active network of Employee Resource Groups

Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation

We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. No telephone inquiries or agencies please. Canada's Top Employers for Young People Best Workplaces for Inclusion

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HRD - 5-Star Diversity & Inclusion Employer TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting

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