- Execute lifecycle marketing campaigns end-to-end across multiple channels, including coding, QA, and campaign deployment
- Implement A/B tests supporting experimentation and business objectives
- Collaborate with Technology, Creative, Merchandising, and Community Marketing teams to deliver high-impact campaigns
- Coordinate and execute omnichannel communication strategies in partnership with Retail teams
- Track and report lifecycle marketing KPIs, translating data into actionable insights and recommendations
- Support the regional Lifecycle Marketing & CRM team with process documentation and operational efficiency initiatives
- Support email acquisition strategies, including A/B testing and reporting
- Support communication strategies on app push and SMS channels
- Support coordination of the email campaign calendar

Requirements

- Bachelor’s degree in business, marketing, communications, or a related field
- 1+ year’s experience in lifecycle marketing, CRM, or retention marketing
- Ability to work autonomously while collaborating in daily meetings and standups
- Ability to effectively manage projects, schedules, asset delivery, scope changes, and resources
- Excellent attention to detail
- Experience configuring/managing lifecycle marketing campaigns, wireframe automation, and marketing automation platforms such as Salesforce Marketing Cloud, Klaviyo, and Figma
- Ability to quickly adapt to new tools and processes
- Understanding of email creative and template best practices, segmentation, agile content, and A/B testing methodologies
- Highly skilled in Figma, HTML, CSS, and UX design practices
- Customer-focused mindset




- Ability to consider Arcteryx.com globally and sustainably
- Innovative and creative approach with logical and methodical problem solving
- Strong communication and cross-functional collaboration skills
- Flexibility and adaptability in ambiguous situations
- Ability to balance autonomy and collaboration
- Commitment to continuous improvement and doing what is right
- Passion for outdoor activities and the Arc’teryx brand
- Results-driven approach and passion for ambitious goals

Core Competencies

Demonstrates expertise in executing lifecycle marketing campaigns across multiple channels, with a robust focus on A/B testing, data analysis, and collaboration with cross-functional teams. Proficient in marketing automation platforms and skilled in HTML, CSS, and UX design practices to enhance customer engagement.

Highest-signal resume keywords

- Lifecycle Marketing
- CRM Management
- A/B Testing
- Salesforce Marketing Cloud
- Figma

ATS Optimization Keywords

Hard Skills

- Lifecycle Marketing Campaigns
- A/B Testing Methodologies
- HTML
- CSS
- UX Design Practices
- Wireframe Automation
- Marketing Automation Platforms
- Data Analysis
- KPI Tracking
- Segmentation

Soft Skills

- Attention to Detail
- Project Management
- Cross-Functional Collaboration
- Innovative Problem Solving
- Customer-Focused Mindset

Industry Keywords

- Lifecycle Marketing
- Retention Marketing
- Omnichannel Communication
- Email Acquisition Strategies
- Campaign Deployment

Tools & Technologies

- Salesforce Marketing Cloud
- Klaviyo
- Figma

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📌 Lifecycle Marketing Campaigns Coordinator (North Vancouver)
🏢 Jobtailor
📍 North Vancouver