Own full-funnel paid acquisition across Google, Meta, YouTube, Bing, Reddit, Quora, Nextdoor, native networks, and additional test channels Build traditional and offline demand-generation programs across direct mail, print, radio, CTV/linear, community events, and senior-center partnerships Manage blended CAC, channel-level ROAS, and cost per completed intake Direct ad-creative concepting, testing, and iteration Define measurement and attribution infrastructure for digital and offline-heavy funnels Present monthly budget-allocation plans, defend spending with data, and adjust plans as performance changes Requirements Personally managed $30K+/month in spend on multiple individual channels Direct experience across both digital and traditional/offline channels, with real spend and results in both Demonstrable ROAS/CAC track record, including starting and ending performance, spend, timeframe, and optimization decisions Fluency with GA4, ad-platform reporting, and CRM systems;

experience with HubSpot Comfortable using spreadsheets or SQL to validate platform reporting Aggressive testing discipline and willingness to discontinue underperforming ideas quickly Healthcare, Medicare, insurance,



or another regulated-advertising category is a robust plus Experience marketing to seniors or adult children making decisions for parents is a strong plus Experience with direct response involving phone-based or human-assisted conversion paths is a strong plus Experience building a channel from zero is a strong plus Application must include one scaled channel with spend and ROAS/CAC results, one discontinued channel with learnings, and a first‑90‑days budget‑allocation hypothesis Core Competencies

Demonstrates expertise in managing full-funnel paid acquisition across digital and traditional channels, with a strong focus on optimizing ROAS and CAC. Proficient in data‑driven decision‑making and budget allocation to enhance marketing performance. Highest-signal resume keywords Full-Funnel Paid Acquisition ROAS/CAC Optimization GA4 Proficiency HubSpot Experience Healthcare Marketing Experience ATS Optimization Keywords

Hard Skills Paid Acquisition Management Digital Marketing Traditional Marketing Data Analysis Channel-Level ROAS Management Cost Per Completed Intake Management Ad-Creative Concepting Attribution Infrastructure Definition Spending Defense with Data Budget Allocation Planning Soft Skills Aggressive Testing Discipline Adaptability to Performance Changes Industry Keywords Healthcare Marketing Medicare Advertising Insurance Marketing Regulated Advertising Senior Marketing Tools & Technologies Google Ads Meta Ads YouTube Ads Bing Ads Reddit Ads Quora Ads Nextdoor Ads CRM Systems

📌 Performance Marketing (Vancouver)
🏢 Jobtailor
📍 Vancouver