Reports to: VP RevenueTravel: Approximately 30%About CravoCravo builds retractable roof greenhouse systems - structures whose roofs and walls open and close so growers can give a crop the exact climate it needs, hour by hour. Growers use them to increase yield and quality, extend seasons, protect against increasingly volatile weather, and reduce chemical inputs. Our systems are installed in more than 30 countries. We're a small, engineering-led company where the person selling the system is expected to understand the crop underneath it.The RoleNorth America is our strongest market and our largest opportunity. It's also two roles in one.The first is selling into the NA greenhouse industry. We have a substantial installed base of growers across the US and Canada who know our systems and trust the results. Your job is to stay close to them, make sure their deployments are performing, capture what they've achieved in hard numbers, and turn that into expansion business and warm introductions to their peers.The second is expanding into newer segments such as motorized field orchard coverings for crops such as cherries, strawberries and other identified segments. You'll be hunting cold: building named grower lists, getting in front of operations that have never heard of us, partnering with marketing on campaigns and landing the first installations that become the proof points everything after them depends on.You'll report to the VP Revenue and work alongside our engineering team and our President, who remains one of the most technically credentialed people in this industry.What you'll doOriginate qualified opportunities across Canada,



the US and the Caribbean, with a specific mandate to build pipeline in crops where we have no existing presenceLand first reference installations in target crop × climate segments — and work with our marketing team to document them into case studies, RoI evidence and grower testimonialsBuild current opportunities in the floriculture sector through outreach, trade shows and referrals through the existing install baseExecute targeted crop playbooks timed to the grower's capital buying cycle, not our fiscal calendarConduct consultative discovery, quantify grower and investor needs, and present Cravo solutions and ROI models tailored to climate, crop, and market conditions.Own the full sales cycle: lead qualification, proposals/quotations, negotiations, and closing; ensure clean hand-offs to project and operations teams.Represent Cravo at industry trade shows and grower eventsWork closely with Operations in Brantford through the quoting, engineering and delivery processWe're looking for a candidate who has a combination of:Minimum 5 years' success in B2B sales within greenhouses, agri-tech, controlled‐environment agriculture, or related greenhouse capital equipment.Agronomy background — formal training or deep practical grounding,



with genuine credibility in a grower's operationA track record of originating business from a cold start, not only managing inherited accountsTrack record of meeting/exceeding quota in consultative, long‐cycle sales.Comfort with long, consultative capital sales cycles (12-24 months)Willingness to adopt new tools and change how you work — we're actively rebuilding how this team operatesProven consultative selling, territory planning, and negotiation skills; disciplined pipeline and forecast management.Canada-based, with regular time at our Brantford officeValid passport and ability to travel to the US and Caribbean as well as a valid drivers licenseStrong assets:Mechanical aptitude — our most successful people in this type of role have combined agronomy with technical depth, and it lets you advise rather than just sellExperience in floriculture, cherries, berries or tree fruitExisting relationships in the North American grower communityWhat we're building around youWe're rebuilding our sales operation to spend less time on paperwork/administration and more in front of growers by leveraging AI and new tools/playbooks. You don't need to have used these before — you need to be someone who'll take them up rather than work around them.Why Southwestern OntarioOur head office is in Brantford, and North American deals involve close coordination with Operations through quoting and delivery. Being able to walk into that building regularly is a real advantage — for you and for the customer. #J-18808-Ljbffr

📌 Business Development Manager, North America (Greenhouse & Horticulture) (Alton)
🏢 Cravo Equipment
📍 Alton