Senior Product Designer, Onboarding & Activation Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. When a law firm becomes a Clio customer, the clock starts. This role owns the design of that window.

You will shape the onboarding experiences, activation flows, in-product guidance, and internal tooling that move new customers from signed contract to real, sustained usage across the Clio products they have purchased. If you are located near one of our hubs (Burnaby, Calgary, or Toronto), you will be expected to work in the office a minimum of twice per week on our designated Anchor Days. Design plays an integral role at Clio, making up one of the three pillars of our Research and Development organization alongside Product Management and Engineering.

Product designers directly engage in researching the behaviors and needs of our users, acting as user experience champions as we work to transform the way lawyers and their staff provide services to their clients. On the PLG team, your design work has a direct, measurable connection to whether customers succeed in their first 120 days. You will work at the intersection of acquisition, activation, and retention, designing the experiences that determine if a customer becomes a power user or quietly churns.

The 120-day customer journey You own the end-to-end design of the onboarding and activation experience from day one through the critical first 120 days, across every Clio product a customer has access to.

Map the journey: initial setup, first value moment, team adoption, habit formation, and natural discovery of additional Clio products within an existing subscription that map to custom needs and mental models while addressing core pain points. Design onboarding paths that reflect how different firm types and roles actually get value from Clio, moving away from a single default flow toward starting points appropriate to the customer. Identify where customers succeed and where they fall off, and use that understanding to drive design decisions.

Design and ship the in-product experiences that guide customers through setup and toward their first meaningful value moments: checklists, empty states, contextual tooltips, progress indicators, and in-app guidance. Build the surfaces that help customers discover the Clio products they already have access to, at the right moment in their journey. Partner with Product to define what an activated customer looks like for each Clio product, by segment and firm type, and design experiences that move customers toward those milestones.

Use cohort analysis, funnel metrics, and time-to-milestone data to identify where design interventions will have the most impact. Leverage metrics to drive design decisions and measure whether your work is moving the numbers. A meaningful and distinct part of this role is designing tooling for our Onboarding Specialists and Data Migration teams.

These teams work directly with new customers to get them set up, and their tooling has not kept pace with the complexity of the platform. Conduct research with Onboarding Specialists and Data Migration teams to understand where current tools fall short:



what is manual that should be automated, what is slow that should be fast, what is invisible that should be tracked. Apply the same research rigor and design quality to internal users as you would to any customer-facing surface.

Partner closely with your PM counterpart and Engineering to translate complex onboarding challenges into clear, shippable design solutions. Articulate the rationale behind your design decisions, and ask difficult questions and challenge assumptions when needed. 5+ years of experience in product design, with SaaS or B2B product experience strongly preferred. Ability to think in journeys, not just features: you design for the arc across 30, 60, and 90 days, not just the individual screen.

A track record of shipping products that solve customer problems and move company metrics, with specific examples you can speak to. Proficiency in user research methodologies and the ability to translate findings into actionable design insights. Proficiency in modern design tools (Figma, Figma Make) and a willingness to adopt new tools as needed.

Comfort working with funnel data, cohort analysis, and time-to-milestone metrics to inform and evaluate design decisions. Strong understanding of interaction design principles, usability, visual design, and accessibility.

Experience with design systems.

Experience designing onboarding and activation journeys with concrete business and user outcomes Experience designing internal tooling for customer-facing operational teams such as onboarding, implementation, or migrations.

Experience in legal tech, vertical SaaS, or a professional services context where the buyer and the end user are often different people.

Experience in a multi-product company where customers onboard into a platform over time rather than a single product. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture. Competitive, equitable salary with top-tier health benefits, dental, and vision insurance Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.

Adaptable time off policy, with an encouraged 20 days off per year. EAP benefits for you and household members, including counseling and online resources 401k matching and Child Education Savings Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. We are transforming the legal experience for all by buttering the lives of legal professionals while increasing access to justice.

When a law firm becomes a Clio customer, the clock starts. This role owns the design of that window. You will shape the onboarding experiences, activation flows, in-product guidance,



and internal tooling that move new customers from signed contract to real, sustained usage across the Clio products they have purchased.

If you are located near one of our hubs (Burnaby, Calgary, or Toronto), you will be expected to work in the office a minimum of twice per week on our designated Anchor Days. Design plays an integral role at Clio, making up one of the three pillars of our Research and Development organization alongside Product Management and Engineering. Product designers directly engage in researching the behaviors and needs of our users, acting as user experience champions as we work to transform the way lawyers and their staff provide services to their clients.

On the PLG team, your design work has a direct, measurable connection to whether customers succeed in their first 120 days. You will work at the intersection of acquisition, activation, and retention, designing the experiences that determine if a customer becomes a power user or quietly churns. The 120-day customer journey You own the end-to-end design of the onboarding and activation experience from day one through the critical first 120 days, across every Clio product a customer has access to.

Map the journey: initial setup, first value moment, team adoption, habit formation, and natural discovery of additional Clio products within an existing subscription that map to custom needs and mental models while addressing core pain points. Design onboarding paths that reflect how different firm types and roles actually get value from Clio, moving away from a single default flow toward starting points appropriate to the customer. Identify where customers succeed and where they fall off, and use that understanding to drive design decisions.

Design and ship the in-product experiences that guide customers through setup and toward their first meaningful value moments: checklists, empty states, contextual tooltips, progress indicators, and in-app guidance. Build the surfaces that help customers discover the Clio products they already have access to, at the right moment in their journey. Partner with Product to define what an activated customer looks like for each Clio product, by segment and firm type, and design experiences that move customers toward those milestones.

Use cohort analysis, funnel metrics, and time-to-milestone data to identify where design interventions will have the most impact. Leverage metrics to drive design decisions and measure whether your work is moving the numbers. A meaningful and distinct part of this role is designing tooling for our Onboarding Specialists and Data Migration teams.

These teams work directly with new customers to get them set up, and their tooling has not kept pace with the complexity of the platform. Conduct research with Onboarding Specialists and Data Migration teams to understand where current tools fall short: what is manual that should be automated, what is slow that should be fast, what is invisible that should be tracked. Apply the same research rigor and design quality to internal users as you would to any customer-facing surface.

Partner closely with your PM counterpart and Engineering to translate complex onboarding challenges into clear, shippable design solutions.

📌 PRODUCT DESIGN SENIOR SPECIALIST (Toronto)
🏢 Themis Solutions
📍 Toronto