- Contribute to and execute a standardized measurement framework across advertising products and platforms, ensuring consistency in how performance is measured across full-funnel KPIs (awareness, engagement, conversion)
- Define and establish experimentation standards (e.g., A/B testing, geo-testing, incrementality) and develop repeatable testing playbooks to enable scaled adoption
- Design and execute complex or high-priority experiments where standardized frameworks do not yet exist
- Develop scalable measurement solutions such as campaign reporting, attribution frameworks, and audience insights that can be consistently applied across clients
- Partner with Product and Data teams to operationalize and productize measurement capabilities into repeatable, commercial offerings
- Act as a trusted advisor to Sales and clients by translating measurement outputs into clear, actionable insights
- Lead complex or high-impact analyses to support client needs and inform future scalable measurement approaches
- Analyze campaign performance to identify drivers of success, inefficiencies, and optimization opportunities
- Develop benchmarks and best practices that can be scaled across verticals and products
- Partner cross-functionally with Sales, Marketing, Product, and Ad Tech teams to drive adoption of measurement standards and frameworks
- Train and enable internal stakeholders to independently apply standardized measurement approaches
- Ensure data quality, consistency, and accuracy across measurement and reporting systems




- Define and enforce taxonomy, data standards, and governance practices to support scalable and reliable measurement outputs

Requirements

- Bachelor’s degree in analytics, marketing, economics, statistics, or a related field
- 3–5 years of experience in media measurement, marketing analytics, or advertising strategy
- Understanding of full-funnel media measurement (brand through performance)
- Experience designing and executing experiments (e.g., A/B testing, geo testing, incrementality frameworks)
- Strong data fluency, including experience working with large datasets and tools such as SQL, Excel, or business intelligence platforms
- Ability to translate complex analytical outputs into transparent business insights and narratives
- Experience managing stakeholders across Sales, Product, Marketing, and client groups
- Ability to work independently and influence senior stakeholders
- Strong understanding of industry trends, measurement methodologies, and evolving privacy considerations
- Certifications in Google Analytics, marketing analytics platforms, or experimentation methodologies (preferred)

Core Competencies

Demonstrates expertise in media measurement and marketing analytics, with a strong focus on full-funnel KPIs and experimentation methodologies. Capable of translating complex data insights into actionable strategies while ensuring data quality and consistency across measurement frameworks.

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📌 Measurement Analyst – Revenue (Toronto)
🏢 Jobtailor
📍 Toronto