Elevate your digital marketing expertise with Okta as a Global Paid Search Marketing Manager. This hybrid role focuses on advanced analytics and AI-driven paid search strategy.In this pivotal position within the Global Digital Acquisition Team, you will transform our search portfolio by implementing cutting-edge Value-Based Bidding models. Your keen analytical skills will ensure campaign effectiveness, leveraging AI capabilities while working closely with various teams to integrate Martech solutions seamlessly.Key Responsibilities:Develop AI-driven paid search strategies across Google Ads and Bing AdsImplement and optimize Value-Based Bidding for high-value outcomesConduct structured A/B and multivariate tests for campaign refinementGenerate real-time,



unified reporting for all in-market campaignsCollaborate with teams for effective CRM and marketing automation integrationRequirements:BA or BS in Marketing, Business, or related fields3–5 years managing enterprise-level paid search campaignsStrong analytical skills and VBB expertiseExperience with AI-driven search featuresProficiency in Google Ads, Bing Ads, and CRM toolsUtilize your search marketing acumen to drive impactful results at Okta, a leader in identity security.#J-18808-Ljbffr

📌 Paid Search Marketing Manager At Okta (Toronto)
🏢 Okta
📍 Toronto