Lead sales initiatives as the Director at Pelmen Foods based in Toronto, focusing on expanding capabilities in Canada and the US food markets.

As a vital member of the Pelmen Foods team, you will harness your 15+ years of experience in CPG and food manufacturing to oversee formidable sales and broker networks. This role requires managing strategic partnerships, driving trade strategies, and forecasting sales growth. You will report directly to the CEO, gaining insights into the performance landscape.

Key Responsibilities:
• Own annual sales and revenue execution for both regions
• Manage relationships with key retailers and wholesalers
• Directly oversee broker performance and accountability




• Control trade spend and ensure effective ROI
• Collaborate on product launches and market penetration strategies

Requirements:
• Minimum 15 years in sales in CPG or food manufacturing
• Experience with major Canadian and US grocery chains
• Proficient in pricing strategies, P&L; management
• Familiarity with CRM tools and sales technologies
• Willingness to travel for market engagements

Drive growth for Pelmen Foods as you leverage your vast sales expertise in this agile sector.
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📌 Sales Director – US and Canada Expansion (Ontario)
🏢 Pelmen Foods
📍 Ontario