We are looking for a Lead Digital Marketing Manager to own and optimize Trackunit’s digital growth engine. The role is responsible for driving awareness, qualified inbound demand, and conversion across our digital channels.

You will set and execute the global digital strategy across paid media, website, SEO, Answer Engine Optimization (AEO), and conversion optimization. The role uses experimentation, analytics, AI, and modern search practices to improve performance and maximize commercial impact.

Working closely with Product Marketing, Field Marketing, MarCom, RevOps, and Sales, the role ensures Trackunit is discoverable, trusted, and easy to engage with wherever buyers search for information.

Expected Outcomes

Predictable inbound pipeline growth

Improved conversion performance

Category-leading digital discoverability

Data-driven optimization culture

Scope of the role
You Will Take The Lead On Trackunit’s Digital Growth Strategy, Shaping How We Attract, Engage, And Convert Audiences Across Our Digital Channels. Working Closely With Teams Across The Business And With Specialist Agency Partners, You Will Turn Insight Into Action And Help Scale Our Digital Growth Engine

Paid Media

Define global paid acquisition strategy across channels

Optimize campaign performance, attribution and ROI

Expand into new audiences, personas and acquisition channels

Build structured experimentation programs that continuously improve efficiency

Partner with creative resources to maximize campaign effectiveness

Website

Own website strategy, governance and performance measurement

Improve user journeys and conversion across the full funnel

Lead conversion rate optimization (CRO)

Prioritize landing pages, site architecture and content structure

Drive experimentation and growth initiatives across digital experiences

SEO & Answer Engine Optimization (AEO)

Own Trackunit's global SEO strategy and roadmap

Scale qualified organic traffic through SEO,



content strategy, and page optimization

Optimize Trackunit's visibility across AI-powered answer engines

Develop structured content, entity optimization, schema and architecture

Establish measurement and reporting for AI visibility

Identify search opportunities driven by evolving buyer behaviour and AI-native discovery

Analytics & Growth

Own digital reporting, attribution and performance dashboardsBuild actionable insights that improve investment decisions

Develop experimentation frameworks and growth hypotheses

Continuously improve marketing efficiency through data-driven optimization

Agency Management

Own relationships, budgets, performance and delivery across digital agencies, paid media partners and SEO/AEO specialists

Ensure agency partners operate as extensions of the internal marketing team with clear objectives, KPIs and accountability

Who are you ideally?

You have 7+ years of experience in B2B digital, demand generation, or performance marketing, ideally in SaaS, technology, or another complex B2B environment.

You are a digital marketing leader with a strong commercial mindset and a track record of turning digital channels into measurable business impact.

You have demonstrated experience building AI-powered workflows to build and optimise a digital growth engine

You combine strategic thinking with hands‑on execution. You can define where to go, translate it into a focused plan, and work with internal teams and external partners to make it happen.

You have robust experience managing external agency partners and specialist vendors, ensuring clear priorities, strong execution, transparent reporting and accountability for results.

You have hands‑on experience across key digital channels, including LinkedIn Ads, Meta, and Google Ads. Experience with programmatic advertising is a strong advantage.

The base salary hiring range in Ontario for this role is $120.000-180.000 CAD OTE per year, depending on experience and qualifications.

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📌 Lead Digital Marketing Manager (Ontario)
🏢 Trackunit
📍 Ontario