We seek a strategic and customer-centric Senior Product Marketing Manager to join our marketing team. Reporting to the Senior Director of Product Marketing, you will play a pivotal role in shaping our product marketing strategy and driving the success of our product. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency.

Our platform provides a comprehensive suite of finance automation solutions designed for mid‑market businesses across accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury. Morgan, and Visa, enabling over 5,000 global companies to efficiently and securely pay millions of suppliers and payees across 200+ countries and territories, in 120 currencies. Partner with marketing to determine optimal routes to market and leverage data for marketing optimization.

Customer

Insights, Product Launches & Go-to-Market (GTM) Maintain a deep comprehension of target customer characteristics, needs, and pain points through regular customer, prospect, analyst, and sales interactions. Collaborate closely with the product management team to gain a deep understanding of Tipalti's product roadmap and act as the voice of the customer. Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, content creation, customer profiling, and sales enablement.

Work collaboratively with product management and marketing teams to set, monitor, and achieve business and marketing objectives. Analyze product usage trends to inform product development, pricing strategies, content creation, and sales collateral to accelerate the sales pipeline. sales decks, product overviews, demo videos, case studies) and training for GTM stakeholders. Work closely with marketing teams to ensure the success of top‑of‑funnel initiatives, including demand generation, content marketing, events, webinars, and PR efforts.





Own and drive Tipalti’s Analyst Relations strategy in close partnership with Marketing, Product, and Leadership to strengthen our market presence and influence buyer perception. Develop compelling, consistent analyst‑facing narratives, messaging, and materials that align with Tipalti’s positioning and long‑term product strategy. Translate analyst insights and market research into actionable recommendations for product strategy, messaging, competitive positioning, and GTM priorities.

Partner with PR, content, and demand teams to activate analyst validation across marketing programs, sales enablement, and thought leadership initiatives. 8+ years in a product marketing role for B2B SaaS solutions in finance, fintech, payments or related experience ~ Bachelor's degree or equivalent experience. ~ Deep customer empathy to influence product and marketing efforts ~ Strong attention to detail and the ability to translate technical capabilities into concise buyer‑facing language. ~ Critical thinking skills and a curious mindset for business and market analysis. ~ Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social media campaigns, and email marketing. ~ Proven success in cross‑functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches. ~ Experience with other marketing disciplines (content, field marketing, demand generation, partner marketing) is a plus Hybrid working model that requires you to be in office Monday, Tuesday,



and Thursday ~ Competitive salary and equity ~ Extended benefits, Employee Assistance Program, life insurance, ADⅅ, LTD ~ Subsidized lunch on office days ~ Fresh fruit, snacks & drinks in office ~ Phone/internet allowance ~ Regular company-wide social events ~ Multiple ERG groups celebrating our diversity and creating an inclusive culture 116,000 - $145,000 CAD annually.

Bonus

Target bonus is $10% of base salary. Bonus entitlement is based on a combination of organizational results, individual performance, and relative contribution, as assessed by Tipalti in its sole discretion, to be formalized and communicated to you following your start date. 116,109 - $159,500 CAD annually (includes base salary plus target bonus/commission). Our mission is to elevate how finance teams operate in the global economy.

We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. We are the AI‑powered platform that automates finance. Tipalti is fueled by a commitment to our customers and a desire to build lasting connections.

Our client portfolio includes high‑velocity businesses such as Amazon Twitch, GoDaddy, Roku, WordPress.We work hard for our 99% customer retention rate which is built on trust, reliability and innovation. We are committed to recruiting diverse candidates with wide-ranging personal experiences and abilities. Should you require reasonable adjustments or accommodations during the recruitment process, including access to alternate formats of materials, meeting spaces, or other accommodations that could better enable your full participation, please reach out to [email protected] may use artificial intelligence and automated systems (collectively "AI") to screen, assess, and select candidates during our recruitment process.

For more information about how we collect and use personal data and information during recruitment, please refer to our Job Candidate Privacy Notice.

📌 Remote Product Marketing Senior Manager (Toronto)
🏢 Tipalti
📍 Toronto