Brothers Clothing | Edmonton, Alberta

Full-Time | Permanent

Base Salary: $70,000 + Performance Incentives

Target Total Compensation: $78,000–$85,000+ based on performance

ABOUT BROTHERS

Brothers is an established Edmonton menswear business with more than 50 years of history, a strong reputation and a loyal, multi-generational customer base.

We are entering the next stage of the business and are looking for an exceptional Retail General Manager — Sales & Business Development who is excited by the opportunity to help grow an established local brand.

This is not simply a traditional retail management position.

We are looking for someone who combines exceptional customer service and retail leadership with strong sales ability, business-development experience and an entrepreneurial, commercially minded approach to growth.

Someone who sees a quiet store and thinks:

“What can I do right now to generate business?”

rather than simply waiting for the next customer to walk through the door.

THE OPPORTUNITY The successful candidate will take ownership of the day-to-day retail operation while working directly with ownership to actively grow sales, strengthen customer relationships and develop new revenue opportunities.

You will be given clearly defined monthly and quarterly sales targets and the autonomy to develop and execute strategies to achieve them.

Those strategies may include clienteling, customer reactivation, email marketing, social media, events, strategic partnerships, corporate opportunities, appointment generation, promotions, community outreach and other creative business-development initiatives. We are looking for someone who doesn't simply execute a checklist.

We want someone who identifies opportunities, brings ideas to the table and follows through on them.

KEY RESPONSIBILITIES

- Lead the day-to-day retail operation and customer experience
- Achieve established monthly and quarterly sales targets
- Develop and execute strategies to grow revenue
- Identify and pursue new business-development opportunities
- Build relationships with existing and new customers
- Develop potential corporate, community and strategic partnerships
- Proactively engage Brothers' established customer database
- Reactivate past customers and generate customer appointments
- Develop and execute email and CRM marketing campaigns
- Create and manage consistent, relevant social-media content
- Promote new arrivals, seasonal merchandise and key selling opportunities
- Develop events, partnerships and customer-engagement initiatives




- Maintain strong visual merchandising and store presentation
- Monitor sales results and key performance indicators
- Protect healthy gross margins while growing revenue
- Identify opportunities to increase conversion, average transaction value and repeat business
- Manage scheduling and day-to-day retail operations
- Work directly with ownership on inventory, marketing and growth strategy

PERFORMANCE & ACCOUNTABILITY This is a results-oriented leadership position.

Performance will be measured against clearly established KPIs, including:

- Sales growth and achievement of sales targets
- Gross-margin performance
- New business development
- Customer retention and reactivation
- New-customer acquisition
- Appointment generation
- Email and CRM activity
- Digital and social-media engagement
- Strategic partnerships and community outreach
- Execution and follow-through on agreed growth strategies

We understand that retail fluctuates and individual days and months can vary. Performance will therefore be evaluated over appropriate periods rather than based on an isolated slow week or month.

What matters is consistent execution and measurable growth.

WHO WE'RE LOOKING FOR

We are looking for someone who is:

Entrepreneurial. Commercially minded. Proactive. Relationship-driven. Creative. Accountable.

You may come from premium retail, menswear, luxury retail, sales management, hospitality, clienteling, marketing, business development or another relationship-driven sales environment.

Menswear experience is an asset, but it is not the most important qualification.

Proven ability to generate sales, develop new business and create measurable growth is more important.

The ideal candidate will have:

- Retail, sales or business-development management experience
- A demonstrated history of achieving or exceeding sales targets
- Experience generating measurable revenue growth
- Experience identifying and developing new business opportunities
- Excellent clienteling and relationship-building skills
- Experience with customer databases, CRM or email marketing
- Comfort with social media and short-form digital content




- Strong written and verbal communication skills
- The ability to understand sales results and use data to make decisions
- Strong organizational and leadership skills
- The ability to work independently and take ownership of results
- An entrepreneurial approach to identifying opportunities

COMPENSATION Base salary: $70,000 annually + performance incentives

Target total compensation: $78,000–$85,000+ based on performance.

Performance-based compensation will be tied to the achievement and exceeding of agreed sales, gross-margin and business-development objectives.

Candidates who achieve established performance targets will have the opportunity to earn within the target compensation range.

Exceptional performance that significantly exceeds established growth and profitability targets will provide the chance for additional compensation above this range.

The compensation structure is intentionally designed to reward measurable, profitable growth.

Our philosophy is simple

When exceptional performance creates significant additional value for the business, we believe in rewarding it.

LONG-TERM OPPORTUNITY

We are interested in finding more than someone to simply fill a position.

We would like to find someone who becomes an important part of the future of Brothers.

For an exceptional individual who demonstrates sustained performance, leadership, business judgment and long-term alignment with the company, there may be opportunities for expanded participation in the business over time.

Any such opportunity would be based on demonstrated performance and mutual long-term fit.

WHAT SUCCESS LOOKS LIKE

Success means Brothers is stronger a year from now because you joined us.

The customer base is growing.

Existing customers are more engaged.

New business relationships have been developed.

Sales are increasing.

Marketing is consistent.

New ideas are being tested.

Opportunities are being pursued.

And when business is quiet, you don't wait for something to happen.

You create the next opportunity.

HOW TO APPLY

Please submit your resume along with a brief introduction.

Rather than a traditional cover letter, we would particularly like to hear about one example of a store, business, territory, customer base or sales portfolio you helped grow.

Tell us

Where did it start?

What did you do?

What was the measurable result?

We are looking for someone who wants to help write the next chapter of a long-established Edmonton business.

📌 RETAIL GENERAL MANAGER — SALES & BUSINESS DEVELOPMENT (Edmonton)
🏢 Brothers Clothing
📍 Edmonton