This positions the role as a hands-on “player-coach”—someone who can lead the existing sales team while personally developing major industrial accounts across Western Canada.

WESTERN CANADA SALES MANAGER

Legacy Group of Companies

Calgary or Edmonton, Alberta | Full-Time

Legacy Group of Companies is seeking an experienced, hands-on Western Canada Sales Manager to lead our continued growth across Alberta, Saskatchewan, Manitoba and British Columbia.

Legacy is a rapidly growing, Canadian-owned group of companies supplying industrial coatings, automotive refinishing products, safety equipment, abrasives, clips and fasteners, shop supplies, cleaning chemicals and related products. We currently operate from Calgary, Edmonton and Winnipeg, with continued expansion planned throughout Western Canada.

We are not simply a product distributor. Our goal is to become a trusted service partner to our customers by providing responsive local service, technical expertise, on-site support and practical solutions that improve their operations.

THE OPPORTUNITY

This is a senior, hands-on sales leadership position. The successful candidate will be responsible for developing and executing Legacy’s Western Canadian sales strategy, managing and supporting our regional salespeople, and personally helping advance major accounts and strategic opportunities.

We are looking for a leader who is equally comfortable coaching a salesperson, visiting a customer’s facility, developing a regional growth plan and helping close a complex industrial account.

This is not a desk-management position. It is a player-coach role for someone who enjoys building markets, developing people and winning business.

KEY RESPONSIBILITIES

Lead, coach and hold accountable Legacy’s sales representatives across Western Canada

Establish clear sales targets, activity expectations and territory plans

Develop a coordinated sales strategy across Legacy’s different product divisions

Identify and pursue major industrial, automotive, commercial and institutional accounts

Personally participate in strategic customer meetings, product demonstrations, trials and negotiations





Build relationships with industrial service contractors, manufacturers, fabricators, coating shops, equipment repair facilities, automotive collision centres and other commercial users

Ensure the sales team understands and promotes Legacy’s complete product offering—not only coatings

Help customers consolidate purchasing across coatings, safety, abrasives, shop supplies, clips, fasteners and related products

Work closely with operations, procurement and technical personnel to ensure customer commitments can be successfully delivered

Maintain accurate opportunities, activities and forecasts within the company CRM

Monitor sales, gross margin, customer retention and territory performance

Protect pricing discipline while pursuing profitable, sustainable growth

Recruit, onboard and develop additional salespeople as the company expands

Provide regular reporting to senior management on performance, opportunities, risks and regional market conditions

WHAT SUCCESS LOOKS LIKE

During the first year, the Western Canada Sales Manager will be expected to:

Introduce consistent sales leadership and accountability across all locations

Develop measurable territory and account plans for each salesperson

Improve the quality and accuracy of the company’s sales pipeline and forecasts

Increase cross-selling throughout Legacy’s complete product portfolio

Convert qualified trials and opportunities into recurring commercial accounts

Expand Legacy’s presence in key industrial centres across Western Canada

Build a scalable sales structure capable of supporting the company’s continued growth

QUALIFICATIONS

Proven success in B2B sales leadership, regional sales management or business development





Experience managing and coaching salespeople across multiple locations or territories

Strong record of personally developing and closing significant commercial or industrial accounts

Ability to establish accountability without losing the trust and engagement of the sales team

Commercial understanding of pricing, gross margin, forecasting and account profitability

Comfortable working in an entrepreneurial, rapidly evolving organization

Strong communication, negotiation and relationship-building skills

Willingness and ability to travel regularly throughout Western Canada

Valid driver’s licence

Experience in one or more of the following sectors would be considered a strong asset:

Industrial or protective coatings

Automotive refinishing or collision repair

Industrial distribution

Safety equipment and PPE

Abrasives, shop supplies, clips or fasteners

Oil and gas, mining, manufacturing or infrastructure

- Equipment manufacturing, repair or refurbishment

WHY JOIN LEGACY?

Legacy is at an important stage of its growth. We have established operations in several Western Canadian markets, an expanding online catalogue and a broad product offering that provides significant opportunities for cross-selling and new-account development.

This position offers the prospect to help shape the sales organization, influence regional expansion and play a central role in building a significant Western Canadian company.

COMPENSATION

Legacy offers a competitive compensation package consisting of base salary, performance-based incentives, benefits and appropriate travel support. Compensation will be based on the successful candidate’s experience and demonstrated ability to lead growth.

TO APPLY

Please submit your résumé along with a brief introduction outlining your experience leading sales teams, developing territories and securing major commercial or industrial accounts. submit CV online or to [email protected]

Legacy Group of Companies is an equal-opportunity employer. We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.

📌 Sales Manager Western Canada (Calgary)
🏢 Legacy Coatings
📍 Calgary