BTV – Business Television is a full-service marketing agency specializing in financial communications. For 28 years, we’ve helped publicly traded companies and financial institutions attract investors through strategic marketing, creative production, and targeted distribution.

We're looking for a Digital Marketing Lead who thrives at the intersection of performance marketing, creative strategy, and AI. This isn't a traditional marketing role. You'll build and optimize campaigns that generate qualified investor leads for clients (publicly traded companies) while helping shape the future of AI-powered marketing workflows.

If you're someone who enjoys testing new ideas, analyzing performance, embracing emerging technology, and owning campaigns from concept to conversion, we'd love to meet you.

What You'll Be Doing
You’ll own the planning, execution, and optimization of digital marketing campaigns across multiple channels.

Responsibilities include

Manage paid advertising across Meta, LinkedIn, Google Ads, Reddit, X, and other emerging platforms

Plan and optimize CTV/OTT campaigns through user platform

Build and manage retargeting campaigns across multiple channels

Create lead generation campaigns for Clients

Develop B2B marketing campaigns to generate new business opportunities

Build high-converting landing pages in Webflow

Create digital advertising assets, banners, and campaign creative using Canva and AI tools

Develop thought leadership campaigns that position BTV’s clients as an industry leader





Build and optimize email marketing and nurture campaigns in HubSpot

Monitor campaign performance and continually improve ROI through testing and optimization

Analyze campaign data and present actionable insights

Stay ahead of new digital marketing trends, AI tools, and advertising platforms

Qualifications

Minimum 3 years of experience in digital or performance marketing

Strong understanding of paid social advertising

Experience with lead generation and conversion optimization

Comfortable managing multiple campaigns simultaneously

Solid analytical mindset with the ability to make data‑driven decisions

Excellent copywriting and creative thinking skills

Highly organized and self‑motivated

Curious, adaptable, and eager to experiment with new technologies

Bonus Points If You Have Experience With

Investor Relations or capital markets marketing

Lead Gen / Marketing for publicly traded companies

CTV/OTT advertising

AI workflow automation or AI agent implementation

Prompt engineering and AI-assisted content creation

Tools You’ll Use

HubSpot

Webflow

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

Reddit Ads

X Ads

CTV Platforms

ChatGPT, Claude, and emerging AI platforms

Job Type
Full‑time

Pay
Salary $80,000–$100,000, based on experience and demonstrated ability.

Benefits

Extended health care

Dental care

Paid time off

Company Events

Work Location
Corporate office is in Surrey, BC. Can be hybrid role or remote.

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📌 Digital Marketing Manager (British Columbia)
🏢 BTV Business Television
📍 British Columbia