Job Purpose/Overview The Diagnostic Sales Manager (“DSM”) will manage their territory's market share, book of business, and growth goals by promoting, selling, and supporting Antech Reference Lab services, In‑house Diagnostics, Telemedicine offerings, and Imaging systems in partnership with Equipment Specialists and other regional Mars Science & Diagnostics (SDx) offerings. The DSM serves as an advisor, leader, and technical expert, mentoring peers and developing sales tactics to accelerate new business closures, renewals, and resolve complex customer issues.
Essential Duties and Responsibilities Create and implement territory coverage plans for optimal account coverage.
Conduct 85%+ in‑person sales calls to promote, sell, and service existing and potential animal hospitals, veterinarians, and staff to achieve growth targets.
Increase Diagnostic revenue growth for Reference Lab, imaging, and In‑house Diagnostics (IHD) equipment, tests, and services year over year through new account acquisition and existing account upgrades and development.
Advance sales to the closure of business contracts independently while seeking appropriate approvals per the sales operations process.
Create and implement a quarterly sales plan to achieve sales goals and objectives per the sales compensation plan.
Provide IHD and Reference Lab diagnostic product education, training, support, and service, including consultation at staff in‑service and veterinarian seminars.
Identify customer needs, translate them to additional products and services, and provide customers with the best solution to their current practice needs.
Fiscally manage the territory by controlling expenses, renewing and signing new contracts, and prospecting new business opportunities using strong prioritization.
Understand and apply the timeline for the sales process, demonstrating respect for client time by including thorough analysis in client meetings.
Build and maintain relationships with referral sources to establish a solid base of new business opportunities.
Cooperate and collaborate with Inside Sales Teams, including Customer Success Representatives, to secure leads and identify customer needs.
Share important insights and competitive market information with regional and senior leadership.
Enhance overall customer experience by researching customers before site visits, allowing for tailored messages and anticipation of issues to reduce the number of contacts to close/renew business.




Demonstrate and believe in Antech's lab diagnostics services, IHD equipment, and Imaging systems as the best solution for veterinary practices’ diagnostic needs.
Coordinate daily support activities and customer activities at meetings as assigned.
Maintain Salesforce (CRM) customer and business data and other system records accurately and thoroughly.
Identify, target, and acquire recent business opportunities.
Negotiate and implement mutually beneficial contractual relationships for customers and the company.
Adhere to typical pricing guidelines and seek exceptions only when they maintain mutuality.
Utilize approved sales collateral to support promotional and territorial needs.
Partner with cross‑functional teams and internal resources to co‑promote the full portfolio of Antech services and products.
Collaborate with Senior Equipment Specialists and Regional Managers to identify critical opportunities where practitioners are ready to purchase the full diagnostic suite, including IHD, Sound/Cuattro, AIS, and Reference Lab services.
Manage, maintain, and safeguard all company assets consistently and in compliance with administrative and reporting responsibilities.
Complete these and other job duties in accordance with the Five Principles of Mars and Antech’s Conduct and Ethics policies.
Provide product and lab diagnostic support and service, including consultation at staff in‑services and veterinarian seminars.
Conduct quarterly business reviews (or as directed) for current clients.
Assist in establishing the company as the leader in animal lab diagnostics services, products and veterinary practice solutions within the SDX portfolio.
Complete administrative duties as required, including timely daily forecasting and updating of Antech CRM with all sales activities.
Learn and maintain competitive knowledge within the diagnostics and animal healthcare space.
Education and Experience Bachelor’s degree preferred (Animal Health, Biological Sciences, Lab Sciences, or Business‑related field).



Three or more years of successful field sales experience, with preference for experience in Veterinary Diagnostics. Demonstrable success in previous employment indicated by strong sales performance, prospecting, pre‑call planning, and deal closure.
Key Skills, Qualities and Abilities Strong sales and closing skills.
Strong verbal and written communication skills with the ability to influence and negotiate.
Strong interpersonal skills and the ability to build client relationships and loyalty.
Self‑motivated and able to work independently as well as in a team‑oriented environment.
Ability to close new business within short sales cycles and execute sales strategies in a complex, fast‑paced environment.
Proficiency with Microsoft Office suite and CRM systems such as Salesforce.
Analytical and data‑driven decision making, using client data to identify growth opportunities.
Professional maturity, adaptability, and discretion with confidential information.
Self‑management skills: prioritizing and executing multiple recurring and ad hoc tasks.
Valid driver’s license and willingness to travel up to 85% of the time, including mandatory overnight trips.
Travel and Work Conditions The associate must travel up to 85% of the time within the assigned territory, including mandatory overnight travel. Must be able to drive up to 4 hours consecutively. The primary work setting is an office or remote home office, utilizing computer, spreadsheets, database management, email, video conferencing, and mandatory mandatory mandatory mand mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory ;

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📌 Diagnostic Sales Manager (Edmonton, AB) (Alberta)
🏢 Antech Diagnostics Canada
📍 Alberta