Uride Technologies Inc. is a Canadian technology company redefining local transportation by building a safe, affordable, and reliable ride‑sharing platform. Founded in Thunder Bay, Ontario, Uride was created to solve real problems riders and drivers face in underserved and mid‑sized cities. Today, Uride operates in 25 cities across Canada, with international cities in Mexico and Germany.
Uride has been recognized by Deloitte’s Fast 50 as one of Canada’s fastest‑growing technology companies, reflecting the strength of our platform, team, and execution. We actively support community initiatives through our Positive Deeds program, reinvesting in the cities we serve through local partnerships, sponsorships, and social impact efforts. Uride is growing quickly and intentionally. Our team values ownership, speed, and accountability, and we give people the autonomy to make decisions that directly impact the business.
About the role The role is a hands‑on Marketing Manager who will own both sides of its marketplace—drivers and riders—across Canada. As a builder, you will set up the channels, run the campaigns, write the briefs, manage the budget, and report on what’s working. You will report directly to senior leadership.
What you’ll do Driver Acquisition Own the full driver recruitment funnel across all active Uride markets
Build and manage acquisition channels: paid social, search, referrals, community outreach
Partner with City GMs on local driver supply targets

Rider Acquisition & Growth Drive first‑time rider volume across cities through performance marketing
Own and allocate the marketing budget across channels; report on ROI to leadership
Build viral and referral loops to reduce paid CAC over time
Coordinate promotions and local market activations





PR & Press Manage the external PR writer relationship and content pipeline
Develop and maintain an editorial calendar of story angles
Identify media opportunities tied to company milestones, city launches, and driver stories
Build Uride’s share of voice in Canadian rideshare media

Communications & Brand Own all outbound comms: email, push notifications, and in‑app messaging
Maintain consistent brand voice across all channels and markets
Produce campaign briefs, copy, and creative direction for design partners
Support City GMs with lifecycle campaign assets and messaging templates

What success looks like Driver applicant volume & funnel conversion rate
First‑time rider acquisition cost (CAC) by market
Marketing budget ROI across paid channels
PR coverage volume & share of voice
Email and push open rates, click‑through, and campaign‑attributed rides
Lifecycle campaign engagement (in partnership with GMs)
Qualifications 5+ years in growth, performance, or integrated marketing—you’ve run campaigns start to finish
Strongly data‑oriented—comfortable pulling reports, interpreting metrics, and making decisions based on numbers rather than gut feel
Hands‑on experience with paid social and search (Meta, Google, TikTok)
Strong writing skills—you can produce clear copy without heavy editing
Comfortable owning a budget and defending spend decisions with data
Self‑starter who can operate without a large team or agency support
Experience working in a fast‑moving, multi‑market or platform business
Nice to have Rideshare, mobility, or marketplace experience
Experience managing a PR agency or freelance writer
Familiarity with driver or gig worker audiences
French language skills (asset for Quebec expansion)
The pay range for this role is: 110,000 - 130,000 CAD per year (Canada).

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