Role Content Strategist & Writer on the DXCS team (Editorial & Content Strategy focus) responsible for digital editorial strategy on key client accounts, ensuring content is optimized for search and answer engines (SEO & GEO).
Key Responsibilities Strategize and plan online content to meet business goals and user needs.
Create editorial calendars, content outlines, distribution plans, and extensions across channels and formats (web, social, email).
Write clear, compelling, accessible copy across varied formats, reflecting brand tone of voice.
Conduct interviews with executives and subject‑matter experts as required.
Lead copy development in partnership with digital and social media specialists, designers and video producers.
Partner with internal SEO & GEO specialists to search‑optimize content for discoverability and LLM extraction.
Leverage data and measurement insights to inform content strategies, planning, topics, and editorial themes.
Qualifications & Experience 4–5+ years in content strategy, editorial, digital content, copywriting, communications, or related field.
Exceptional writing, editing,



and storytelling skills with ability to adapt tone for different audiences and channels.
Experience developing content for websites, email, social media, and other digital platforms.
Working knowledge of SEO best practices; experience with GEO and AI‑optimized content is an asset.
Strong organizational skills and ability to manage multiple projects and deadlines.
Experience collaborating with cross‑functional teams, including designers, social media specialists, and digital strategists.
Bachelor’s degree in Communications, Journalism, Marketing, English, or related field, or equivalent experience.
Benefits & Work Environment The position is fully on‑site in Toronto, ON. Employees enjoy professional development opportunities, mentorship programs, a vibrant and inclusive culture, and a hybrid work model with office presence around four days a week. Accommodations and flexibility are provided as needed.
EEO Statement Burson is an equal chance employer and is committed to hiring exceptionally talented people of all backgrounds and identities.

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📌 Content Strategist & Writer, DXCS (Editorial & Content Strategy Focus) at Burson Global (Ontario)
🏢 Burson Global
📍 Ontario