Own the go-to-market strategy for CIRA Cybersecurity Services and Hello Registry, including positioning, messaging, and value propositions Lead and develop a small team of product marketers across two portfolios Plan and lead cross-functional launches for products, features, and campaigns Coordinate implementation across product, sales, and communications teams Understand customer needs, competitive landscape, and buyer personas Build and manage content strategy aligned with demand generation, thought leadership, and sales objectives Develop sales collateral, competitive battlecards, demos, and training Manage portfolio budgets and agency relationships Report on program performance against KPIs Represent CIRA at trade shows, conferences, and webinars as a spokesperson and subject matter expert Measure and optimize campaign and messaging impact based on results Requirements 7+ years of progressive marketing experience, with the majority in product marketing Experience owning product positioning, messaging, and go-to-market strategy Proven experience leading, coaching, and developing teams B2B/enterprise marketing experience SaaS experience in security, networking,



or domain/registry industries is a strong asset Ability to manage product marketing for multiple product lines or business units simultaneously Robust long-form and short-form writing skills Comfort serving as an external spokesperson for technical products Project and budget management experience on complex, cross-functional initiatives Hands-on experience with marketing automation tools such as HubSpot Experience with CRM systems such as Salesforce Post-secondary education in Marketing, Business, Commerce, or a related field French and English bilingualism is an asset Core Competencies

Demonstrates expertise in go-to-market strategy, product positioning, and messaging for cybersecurity services. Proven ability to lead teams, manage cross-functional initiatives, and optimize marketing performance through data-driven insights. Highest-signal resume keywords Go-To-Market Strategy Product Positioning Team Leadership B2B Marketing Marketing Automation ATS Optimization Keywords

Hard Skills Product Marketing Content Strategy Sales Collateral Development Project Management Budget Management Competitive Analysis KPI Reporting Long-Form Writing Short-Form Writing Buyer Persona Development Soft Skills Coaching Communication Collaboration Spokesperson Skills Customer Understanding Industry Keywords SaaS Cybersecurity Networking Domain Registry B2B Marketing Tools & Technologies HubSpot Salesforce

📌 Senior Manager, Product Marketing (Canada)
🏢 Jobtailor
📍 Canada