Lead and evolve digital marketing capabilities, focusing on Salesforce Marketing Cloud, the broader Salesforce ecosystem, and Allego

Develop, execute, and optimize email marketing strategies and automated customer journeys for Retail, Institutional, and Wealthtech audiences

Create targeted, personalized campaigns that drive engagement and business outcomes

Manage segmentation, A/B testing, personalization, and campaign optimization

Monitor and report on campaign performance and provide actionable recommendations

Serve as primary business owner for Salesforce Marketing Cloud and Allego

Partner with Sales Operations and Technology teams to enhance marketing automation and Salesforce ecosystem integrations

Manage Allego content and support user adoption through best practices and training

Identify opportunities to leverage AI for marketing workflows, personalization, content creation, and reporting

Partner with Marketing, Sales, Sales Operations, and external vendors to deliver scalable digital marketing initiatives

Improve processes through automation, analytics, and emerging technologies

Requirements 5–7 years of experience in digital marketing, marketing automation, or email marketing

Hands‑on experience with Salesforce Marketing Cloud and the broader Salesforce ecosystem is required

Experience managing Allego or a similar sales enablement platform





Ability to manage segmentation, A/B testing, personalization, and campaign optimization

Experience developing and optimizing automated email journeys

Ability to identify and implement AI‑powered marketing solutions

Ability to partner with Marketing, Sales, Sales Operations, Technology teams, and external vendors

Canadian experience is not required

Must be able to work in a hybrid role based in Toronto, Ontario

Core Competencies Demonstrates expertise in digital marketing strategies, particularly with Salesforce Marketing Cloud and Allego, focusing on email marketing, campaign optimization, and leveraging AI for enhanced marketing workflows.

Highest-signal resume keywords Salesforce Marketing Cloud

Email Marketing Strategies

Campaign Optimization

Allego Management

AI‑Powered Marketing Solutions

ATS Optimization Keywords Hard Skills Digital Marketing

Marketing Automation

Segmentation

A/B Testing

Personalization

Automated Email Journeys

Analytics

Content Creation

Performance Monitoring

Reporting

Soft Skills Collaboration

Communication

Problem‑Solving

Training

User Adoption

Industry Keywords Retail

Institutional

Wealthtech

Digital Marketing Initiatives

Tools & Technologies Salesforce Ecosystem

Allego

Marketing Automation Tools

Emerging Technologies

📌 Senior Marketing Manager, Digital Enablement - 18 Months Contract (Toronto)
🏢 Jobtailor
📍 Toronto