Critical Mass is hiring a Senior Media Manager, Performance Planning to join our growing team. As the Senior Media Manager, Performance Planning, you will be responsible for building, executing, and optimizing performance-driven media plans across multiple client accounts. This role focuses on translating strategic direction into actionable media executions that drive measurable business results.

Media Media

Planning and Buying Build and manage multi-channel media plans across Search, Social, Programmatic, Video, and emerging channels Translate strategic direction into detailed media recommendations and activation plans. Monitor campaign performance and optimize toward ROAS, CPA, CAC, and conversion goals. Identify optimization opportunities across targeting, creative, bidding,



and channel mix Support testing initiatives and performance reporting Manage day-to-day client communication and reporting needs Present campaign updates and performance insights 4–7 years of media planning or performance marketing experience Experience with digital platforms including Paid Search, Paid Social, and Programmatic Understanding of performance KPIs such as ROAS, CPA, and conversion rate Global maternity and parental leave Vacation, compassionate leave, personal/sick days, and flex days Access to online services for families and recent parents Early Dismissal Friday’s (off at 3:00 PM local time every Friday) Policy & Inclusion

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. We will process your personal data in accordance with our Recruitment Privacy Notice.

📌 Senior Performance Media Manager, Planning (Toronto)
🏢 Critical Mass
📍 Toronto