Toronto, Canada

Who We Are

At Momentum Financial Services Group, we help people move forward by reimagining how money works for those who need it most. With more than 40 years of experience, we’re the team behind Money Mart—Canada’s largest non-bank branch network—and a leader in financial solutions for underserved communities.

From short-term loans to money transfers and prepaid cards, we power the products, technology, and operations that connect over a million customers a year to the money they need, when they need it.

At MFSG, we come together across teams and departments to create something bigger than ourselves: solutions that remove barriers and give people access to money they might not get anywhere else. Whether you're solving problems, building systems, or shaping strategy, your work fuels real support for real people.

Compensation Philosophy: Our strategy is simple—we aim to match the market. We regularly review industry standards to ensure our total rewards package is competitive and fair. This commitment helps us attract and retain talented individuals who share our purpose.

Discretionary Annual Bonus: Enjoy the opportunity for a discretionary bonus based on individual performance and company success.

Comprehensive Benefits: Our perks include health and dental plans with 100% of the premiums covered. We also offer an Employee Assistance Program to support your mental well-being and provide resources for personal challenges.

Retirement Plans: Plan for your future with our robust retirement savings options, ensuring you’re set for the long haul.

Hybrid Work Environment: Experience the best of both worlds with our hybrid work model, allowing you to balance work from home with in-office. When you're at our corporate head office, enjoy a relaxed and collaborative environment featuring breakout rooms for brainstorming and unwinding, plus a variety of snacks to keep you energized throughout the day.

Perks and Rewards: Enjoy reimbursement for tuition assistance and professional development, discounts through Perkopolis and participate in our rewards and recognition programs to celebrate your contributions.

The Job Lead Money Mart's digital Gen Z segment-specific marketing efforts by developing and executing targeted strategies that drive customer acquisition, engagement and retention across key consumer segments. This role is responsible for translating brand and business objectives into relevant, insight-driven marketing programs that resonate with priority audiences. Working closely with cross-functional teams and agency partners, the Segment Marketing Specialist will lead the planning, execution and performance of segment-focused campaigns and initiatives while helping evolve Money Mart's understanding of its customers and how to best reach

What You'll Do

Own the Gen Z segment marketing strategy end-to-end — from audience insights and segmentation to messaging frameworks and campaign briefs

Develop and maintain Gen Z-specific value propositions that position Money Mart's products and services as relevant, accessible,



and trustworthy to younger consumers

Serve as the internal SME on Gen Z culture, trends, financial behaviours, and digital habits — educating and advising cross-functional teams including Product, Brand, and Customer Experience

Translate business objectives into audience-first campaign strategies that resonate with a generation that values authenticity, transparency, and speed

Messaging & Creative Direction

Lead the development of Gen Z-tailored messaging hierarchies, tone of voice guidelines, and content frameworks

Partner with creative teams and agencies to brief, review, and approve content that feels native to each platform — not repurposed from traditional channels

Champion culturally relevant storytelling, including trend-led content, creator partnerships, and community-driven narratives

Continuously test and iterate on messaging based on performance data, audience feedback, and cultural signals

Own channel strategy and execution across TikTok, Instagram, Snapchat and other like platforms, including organic and paid activations

Define platform-specific content strategies that align with each channel's unique format, algorithm, and audience behaviour

Lead mobile app messaging and push notification strategy — developing segmented, personalized, and behaviour-triggered communication flows that drive engagement and conversion among younger users

Stay ahead of platform updates, emerging features (e.g., TikTok Shop, Instagram Reels, Snapchat AR lenses), and best practices to keep Money Mart's presence fresh and competitive

Collaborate with performance marketing and analytics teams to track KPIs, optimize campaigns, and report on Gen Z segment performance

How You Will Make an Impact
Mindset & Attributes

Culturally curious and trend-aware — you're chronically online in the best way

Data-informed but instinct-driven; you balance performance metrics with creative intuition

Collaborative and influential — you can bring stakeholders along on a Gen Z strategy without a 40-slide deck

Comfortable with ambiguity and fast-moving environments; you iterate quickly and learn faster

Passionate about financial inclusion and making financial services more accessible to younger Canadians

Nice to Have

Experience in financial services, fintech, or a regulated industry

Familiarity with Quebec/French-language market considerations

Background in community management or social listening

Experience with short-form video production or creator-led content

What You Bring
Experience & Skills

5+ years of marketing experience, with a strong focus on Gen Z or youth audience strategy

Proven track record developing and executing campaigns on TikTok, Instagram,



and Snapchat — both organic and paid

Hands-on experience with mobile push notifications and in-app messaging, including segmentation, A/B testing, and lifecycle marketing

Deep understanding of Gen Z consumer psychology, financial attitudes, and digital-first behaviours

Strong copywriting and messaging skills — you can write a TikTok hook and a strategic brief with equal confidence

Experience working with or briefing creative teams, content creators, and influencer partners

Education ( Required)
Bachelor’s degree in one of the following fields (or a closely related discipline):

Communications

Marketing

Public Relations

Journalism

(Desired) Master’s degree in Communications, Business, or a related field

Please note: The salary range for this position is between C$ 95000 to C$ 110000

About MFSG – Our Commitment to Responsible Innovation

At MFSG, we are committed to building innovative solutions grounded in ethical, transparent, and responsible use of data and technology. Aligned with the principles outlined in Canada’s Artificial Intelligence and Data Act (AIDA), we take a proactive approach to ensuring that any AI or data-driven systems we use are safe, fair, and accountable.

This posting is for a current positionwithin our organization, offering the chance to contribute to meaningful, responsible innovation that supports our employees, clients, and communities.

We prioritize strong data governance, clear communication around how systems work, and safeguards that reduce risks and protect individuals. Our focus is on developing tools and processes that promote equity, reliability, and trust, supported by ongoing monitoring and continuous improvement.

Joining MFSG means contributing to a future-focused organization that values both innovation and integrity, where your work helps shape solutions that responsibly support our employees, clients, and communities.

About MFSG – Our Commitment to Responsible Innovation

At MFSG, we are committed to building innovative solutions grounded in ethical, transparent, and responsible use of data and technology. Aligned with the principles outlined in Canada’s Artificial Intelligence and Data Act (AIDA), we take a proactive approach to ensuring that any AI or data-driven systems we use are safe, fair, and accountable.

This posting is for a current positionwithin our organization, offering the opportunity to contribute to meaningful, responsible innovation that supports our employees, clients, and communities.

We prioritize strong data governance, clear communication around how systems work, and safeguards that reduce risks and protect individuals. Our focus is on developing tools and processes that promote equity, reliability, and trust, supported by ongoing monitoring and continuous improvement.

Joining MFSG means contributing to a future-focused organization that values both innovation and integrity, where your work helps shape solutions that responsibly support our employees, clients, and communities.

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📌 Segment Marketing Manager, Gen Z & Digital (Ontario)
🏢 Momentum Financial Services Group
📍 Ontario