**Job Description :**
**Title:**
Key Account Associate, ON
**Level:**
L6
**Location:**
Toronto
**Function:**
Sales - Liquor Control Boards
**Manager:**
Key Account Manager, ON
________________________
ROLE PURPOSE:
Support key account management for Ontario within the Liquor Control Boards channel, building strong customer relationships, province-specific account plans, and execution routines that deliver Diageo Canada commercial priorities.
KEY RESPONSIBILITIES:
Support with the development and ownership of the annual account plan for Ontario, aligned to national LCB channel priorities and provincial customer dynamics.

Manage customer relationships, meetings, issue resolution, performance reviews, and follow-up with relevant liquor board stakeholders.

Partner with CSP, Marketing, Supply, Finance, and Customer Marketing & Operations to execute assortment, innovation, pricing, activation, and service priorities.

Track sales, distribution, listing, service, promotion, and activation performance and recommend corrective actions.

Translate brand and channel selling stories into customer-specific plans, materials, and execution requirements.

Coordinate with On Premise and Private Retail teams where provincial market dynamics require collaboration.

Ensure account activity follows regulatory, compliance, customer, and internal governance requirements.

Key Outputs: Annual account plan and customer relationship plan for Ontario.

Customer meeting materials, action logs, and performance review decks.

Listing, assortment, innovation, pricing, activation, and service execution plans.

Opportunity/risk trackers and corrective action recommendations.

Cross-functional inputs for AOP, demand planning, and customer marketing.
QUALIFICATIONS/EXPERIENCE REQUIRED:
3+ years of sales, key account, customer management, category, or commercial experience.





Understanding of LCB/provincial liquor board dynamics or comparable regulated customer environments preferred.

Strong relationship management, negotiation, account planning, analytics, and presentation skills.

Ability to coordinate cross-functional partners and manage province-specific priorities.

Comfort with travel and customer engagement as required by the territory.
**Working with Us**
**Compensation Range** : $57,750.00 CAD - $96,250.00 CAD
This posting is being published in relation to a currently existing vacancy.

Please note that Diageo uses artificial intelligence in the recruitment process as that term is defined under O.

Reg 476/24.
**Flexible Working Statement:**
Flexibility is key to our success.

Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
**Diversity statement:**
Our purpose is to celebrate life, every day, everywhere.

And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense.

This means that you'll be welcomed and celebrated for who you are just by being you.

You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world.





Join us and help transform our business as we take our brands to the next level and build recent ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
**Worker Type :**
Regular
**Primary Location:**
Downtown Toronto
**Additional Locations :**
**Job Posting Start Date :**
2026-07-16
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company.

Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands.

From iconic names to cutting-edge newcomers – the brands we're building are rooted in culture and local communities.

Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry.

And through our people, their legacy lives on.

Join us, and you'll collaborate with talented people from all corners of the world.

Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills.

Because when varied voices, mindsets, and personalities come together, great ideas are born.

In our supportive culture, your voice will be heard and you'll be empowered to be you.

Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
**DRINKiQ**
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking.

You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)

📌 Key Account Associate, ON (Toronto)
🏢 Diageo
📍 Toronto