- Develop and execute national and regional student recruitment marketing and communications strategies in partnership with Talent
- Create content showcasing BLG's culture, career opportunities and values
- Develop, publish and optimize social media content for Instagram and LinkedIn to support student recruitment and employer branding
- Coordinate recruitment communications across all offices to ensure a consistent national brand
- Support law school events, career fairs and recruitment initiatives
- Monitor performance and identify opportunities to improve engagement and reach
- Develop and execute EDI marketing and communications strategies
- Manage the annual EDI communications calendar, including awareness dates and firm initiatives
- Create inclusive content for internal and external channels, including social media, web and intranet
- Support EDI events and initiatives
- Develop alumni communications, including newsletters, profiles, web content and social media
- Promote community involvement, charitable initiatives and The BLG Foundation activities
- Support rankings and awards communications
- Collaborate with BD and regional teams on brand storytelling opportunities
- Support ESG reporting and related events and initiatives
- Lead the external content strategy for digital screens across all five regional offices

Requirements

- Post-secondary education in Communications, Marketing, Public Relations, Journalism or a related field
- Bachelor's degree in communications, marketing, public relations, journalism or a related field
- 3-5 years of experience in marketing, communications, content marketing, employer branding or related fields
- Experience in professional services or a complex, matrixed organization
- Experience with student recruitment marketing or employer branding
- Experience with EDI communications
- Genuine interest in culture, talent and community, with an instinct for inclusive, values-aligned storytelling
- Proven ability to develop compelling communications for student,



talent and community audiences
- Superior writing, editing and storytelling skills across multiple formats
- Experience developing, publishing and optimizing content for social media, particularly LinkedIn and Instagram, including short-form storytelling, audience engagement and performance analysis
- Strong project coordination skills
- Proficiency in Microsoft Office and familiarity with social media management tools
- Proactive and comfortable working with minimal supervision
- French language proficiency strongly preferred
- Preferred: Google Analytics 4, Hootsuite or social media marketing certification
- Experience producing ESG reports or community impact communications
- Familiarity with Canva or Adobe Creative Suite
- Experience with CRM platforms such as Dynamics 365
- Knowledge of Canadian Press style

Core Competencies

Demonstrates expertise in developing and executing marketing and communications strategies for student recruitment and employer branding, with a strong focus on EDI initiatives and community engagement. Proficient in creating compelling content across various platforms, including social media, while ensuring alignment with organizational values and brand consistency.

Highest-signal resume keywords

- Student Recruitment Marketing
- Employer Branding
- EDI Communications
- Social Media Content Development
- Project Coordination

ATS Optimization Keywords

Hard Skills

- Content Marketing
- Communications Strategy
- Performance Analysis
- Writing and Editing
- Storytelling
- Audience Engagement
- Social Media Optimization
- ESG Reporting
- Community Impact Communications
- CRM Platforms

Soft Skills

- Proactive
- Strong Coordination Skills
- Genuine Interest in Culture and Community

Certifications & Qualifications

- Social Media Marketing Certification

Industry Keywords

- Public Relations
- Marketing
- Communications
- Qualified Services
- Matrixed Organization
- Canadian Press Style

Tools & Technologies

- Microsoft Office
- Hootsuite
- Google Analytics 4
- Canva
- Adobe Creative Suite
- Dynamics 365

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📌 Spécialiste, Marketing et Communications (Toronto)
🏢 Jobtailor
📍 Toronto