Territory Manager – Crane Division

Location: Burlington, Ontario

Compensation: $50,000 Base Salary + Commission

Employment Type: Full-Time

About the Company

Our client is a leading Canadian provider of heavy and mobile equipment, representing globally recognized equipment brands and supporting customers across a wide range of industries, including construction, infrastructure, mining, utilities, municipalities, waste management and forestry.

With a strong reputation for quality equipment, exceptional customer service and comprehensive sales, parts and service support, the organization continues to grow its presence across Canada.

We are currently recruiting an experienced and highly motivated Territory Manager – Crane Division to join the team in Burlington, Ontario .

The Opportunity The Territory Manager will be responsible for developing and managing customer relationships within an assigned geographical territory with a primary focus on growing sales within the mobile crane and heavy equipment market .

This is a field-based sales position requiring a proactive, relationship-driven individual who is comfortable developing current business, maintaining existing accounts, conducting customer site visits and identifying opportunities to increase equipment sales.

The successful candidate will work closely with internal Sales, Service, Parts and Workshop teams to ensure customers receive responsive, knowledgeable and professional support throughout the entire sales process.

Candidates with previous experience in the mobile crane industry, crane equipment sales, heavy equipment sales or a closely related sector are strongly preferred.

Key Responsibilities

- Develop and grow sales of new and used crane and heavy equipment within the assigned territory.
- Identify and cultivate new business opportunities through prospecting, cold calling, networking and customer site visits .
- Build and maintain strong, long-term relationships with existing and prospective customers.
- Understand customer operations and equipment requirements and recommend appropriate products and solutions.
- Prepare and submit monthly, quarterly and annual sales forecasts for the assigned territory.
- Gather trade appraisal information to support the accurate evaluation of customer trade-ins based on current market conditions and resale value.
- Prepare initial costing information for prospective transactions, taking into consideration customer requirements, inventory levels, equipment availability and competitor pricing.




- Coordinate the successful completion of equipment sales and act as the primary liaison between the customer and internal departments throughout the transaction.
- Assist with Requests for Quotation (RFQs) and Requests for Proposal (RFPs) to ensure customer equipment, service and parts requirements are properly addressed.
- Maintain accurate and up-to-date customer information and sales activity within the company’s CRM system .
- Follow up on equipment orders, shipments and deliveries to ensure customers receive their equipment in a timely manner.
- Maintain ongoing contact with customers following the sale to identify future equipment, parts and service opportunities.
- Work collaboratively with Sales, Service, Parts and Workshop departments to provide a high level of customer service.
- Monitor market conditions, competitive activity and customer trends within the territory.
- Develop and maintain a strong professional network within the crane, construction and heavy equipment industries.
- Represent the organization professionally at customer locations, industry functions and other business-development activities.

Qualifications & Experience

- Post-secondary diploma and/or equivalent relevant sales experience .
- Previous experience in mobile crane sales, crane equipment, heavy equipment, construction equipment or a related industrial equipment environment is strongly preferred.
- Demonstrated success in territory sales, business development or account management.
- Strong understanding of relationship-based and consultative selling.
- Proven ability to develop new customers while maintaining and expanding existing accounts.
- Experience with equipment quotations, pricing, trade-ins and sales negotiations would be an asset.
- Comfortable prospecting and generating new business through cold calling, networking and in-person customer visits.
- Experience working with CRM systems and maintaining accurate customer and sales information.
- Strong negotiation, communication and relationship-building skills.
- Ability to analyze customer requirements and develop appropriate equipment solutions.




- Robust organizational and time-management abilities.
- Self-motivated with the ability to work independently in a field-based sales environment.
- Ability to manage competing priorities and perform effectively in a fast-paced environment.

Travel & Working Conditions This is a road-based territory sales position requiring regular customer visits and travel throughout the assigned territory. Candidates should be comfortable travelling approximately two to three times per week , depending on customer and business requirements. The position may occasionally require extended hours to accommodate customer needs, equipment deliveries or other business requirements.

Health & Safety The successful candidate is expected to familiarize themselves with and comply with all applicable workplace health and safety requirements, including the Ontario Occupational Health and Safety Act and applicable regulations , as well as company health and safety policies and procedures.

What We Offer

- $50,000 base salary plus commission
- Opportunity to build and manage a dedicated sales territory
- Exposure to a well-established heavy equipment and crane business
- Opportunity to represent high-quality equipment and solutions
- Collaborative support from Sales, Service, Parts and operational teams
- Long-term growth opportunities within an established equipment organization

Accommodation MERE HR & Business Consulting Inc. and our client are committed to providing an accessible and inclusive recruitment process.

Accommodation is available upon request for candidates participating in all stages of the recruitment and selection process. If you require accommodation due to a disability, please advise us when contacted regarding an opportunity, and appropriate arrangements will be made.

Equal Opportunity Employer

Our client is an Equal Opportunity Employer and is committed to creating an inclusive workplace. Employment decisions are based on qualifications, experience and business requirements without discrimination on any ground protected under applicable human rights legislation.

We welcome applications from qualified candidates of all backgrounds and experiences.

How to Apply

Qualified candidates are invited to submit their resume/CV to [email protected] .

Please include “Territory Manager – Crane Division” in the subject line of your application.

We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.

📌 Territory Manager (Burlington)
🏢 MERE HR u0026 Consulting
📍 Burlington