- Drive sales of the Charton Hobbs portfolio across assigned accounts
- Achieve and exceed quarterly and annual sales targets and KPIs
- Expand distribution with a focus on priority and core brands
- Maximize in-store execution, including shelf positioning, cold box placement, and displays
- Present and execute quarterly programming with retail partners and product consultants
- Develop and maintain an 8-week route plan to ensure efficient territory coverage
- Maintain and grow relationships with existing accounts
- Identify and secure new listings, features, and by-the-glass opportunities
- Support accounts with product knowledge, staff training, and menu development
- Maintain accurate and timely records of activities, account information, and opportunities in XRM
- Manage budgets and expenses in accordance with company guidelines
- Participate in trade shows, supplier events, and customer activations as required
- Maintain a flexible schedule, including occasional evenings and weekends

Requirements

- Minimum 2 years of outside sales experience, preferably within the beverage alcohol industry
- Experience in retail or restaurant environments is considered an asset
- Post-secondary education in business, sales, or marketing is preferred




- Must reside within the Winnipeg area and be able to travel throughout the territory (including Brandon and surrounding regions)
- Valid Manitoba driver’s license with a clean driving record
- Access to a reliable vehicle
- Valid passport
- Ability to lift and carry up to 50 lbs

Core Competencies

Demonstrates robust sales acumen with a focus on achieving and exceeding targets in the beverage alcohol industry. Capable of building and maintaining relationships with accounts while executing effective in-store strategies and training.

Highest-signal resume keywords

- Outside Sales Experience
- Beverage Alcohol Industry Knowledge
- Account Management
- Territory Coverage Planning
- Product Training

ATS Optimization Keywords

Hard Skills

- Sales Target Achievement
- KPI Management
- Route Planning
- Menu Development
- Budget Management

Soft Skills

- Relationship Building
- Communication
- Flexibility

Certifications & Qualifications

- Valid Manitoba Driver’s License
- Valid Passport

Industry Keywords

- Beverage Alcohol
- Retail Environment
- Restaurant Environment
- Trade Shows
- Customer Activations

Tools & Technologies

- XRM

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📌 Sales Representative (Winnipeg)
🏢 Jobtailor
📍 Winnipeg