Role Overview The Marketing Specialist will support and execute marketing initiatives across all airport locations, ensuring strong brand presence, effective communication, and seamless execution of campaigns, promotions, and events. This role works closely with internal teams, airport partners, and external stakeholders to deliver consistent, timely, and impactful marketing support in a fast-paced airport retail environment.

Key Responsibilities

Social Media Management (All Airports) Maintain and update airport-specific social media pages in line with brand standards

Schedule and publish content supporting promotions, events, and airport initiatives

Ensure accuracy, relevance, and consistency across platforms Digital Screen Content Management Define, refresh, and manage digital screen content based on active promotions and priorities

Coordinate deployment and ensure timely updates across all airport locations

Work with internal teams to align content with sales and campaign objectives Internal &

- External Messaging Campaigns Manage WhatsApp group communications with clear purpose, guidelines, and consistency

Execute targeted email and messaging campaigns to specific audiences, partners, and stakeholders

Ensure messaging is aligned with brand voice and business priorities Flyers &

- Promotional Collateral Develop and customize flyers and promotional materials for individual airport companies and partners

Coordinate production and distribution timelines

Ensure collateral is relevant, compliant,



and tailored to each target group Store Presence &

- Visibility Support in-store promotional setups and branded initiatives

Ensure store presence aligns with ongoing campaigns, promotions, and airport events

Partner with operations teams to execute in-store marketing effectively Event Support &

- Activation Coordinate event materials, promotional items, and giveaways

Support logistics and readiness for airport and partner events

Ensure consistent brand representation during activations RPP Campaign Execution (Dynamics) Launch and manage RPP campaigns through Dynamics

Track execution, updates, and alignment with sales objectives

Coordinate with sales and operations teams to ensure effective rollout Airport Newsletter Management Compile, coordinate, and manage content for airport newsletters

Ensure consistency in messaging, timelines, approvals, and distribution

Work with airport stakeholders to meet submission deadlines Key Skills &

Qualifications: 4-5 years of experience in marketing coordination, retail marketing, or communications

Experience managing multiple locations or stakeholders (airports, retail, franchises preferred)

Strong organizational and project coordination skills

Comfortable managing digital content, messaging platforms, and promotional materials

Experience with CRM or campaign tools (Dynamics preferred)

Excellent written and verbal communication skills

Ability to work in a rapid-paced, deadline-driven environment Salary:$55-60k per annum

📌 Airports - Marketing Specialist (Mississauga)
🏢 Wireless DNA
📍 Mississauga