DIGITAL COMMUNITY STRATEGIST

Rutherford International seeks an experienced digital and social media strategist to promote its ReferralNET service to employers, skilled experts, industry professionals, association representatives and thought leaders within specifically targeted industries. Link to industry list http://bit.ly/ReferralNET

ReferralNET is a Peer2Peer referral platform that uncovers talent through a network of industry ambassadors known for their subject matter expertise. Employed in a variety of industries, Ambassadors are eligible for monetary rewards and passive income bonuses for recommending candidates who rank in the top three of our posted assignments.

As a senior leader within the ReferralNET community, you are responsible for the performance of ReferralNET's digital and social media strategy. Your priority is to develop and work collaboratively with fellow Influencers to acquire clients, grow digital market share, and cultivate the Rutherford International brand by delivering exceptional client and ambassador community member experience. You accomplish this through execution of an integrated community plan involving content derived from the participation of thought leaders, community sponsors and the sharing of institutional knowledge through Ambassador participation.

You are also a key influencer in building additional digital communities, publication of web content, building stakeholder presence, expanding network membership, and sourcing key business opportunities. Your passion in creating success for our clients,



talent strategists and ambassador communities is the cornerstone of your success in this chance.

What will you do?

- Influence platform strategy and collaborate with dedicated ReferralNET business developers to capture market opportunities and deliver strong business performance

- Strategize and execute a community management plan leveraging all roles and channels in community

- Drive growth and retention activities inside and outside the community, to acquire clients and increase market share

- Deliver an exceptional content management experience where advice and talent referral capability is the compelling value proposition for both employer clients and Referral Ambassadors.

- Be a connector within the industry communities we serve

- Attract and accelerate development of community knowledge and talent in collaboration with Rutherford International and NEXTalent's Talent Marketplace

- Collaborate on the consistent identification of superior performing talent.

- Create the strategies necessary to execute high performing Influencer programmes.

- Monitor trends in order to provide recommendations to clients on how to leverage their brand within the referral community platform.

Must-have

- Demonstrate a clear understanding of applied network theory to digital community development

- Experience in capitalizing on emerging trends and proactively defending against competition

- Ability to influence a creative workforce including sourcing, developing and promoting community talent; as well as managing content development remotely

Nice-to-have

- Experience in editorial oversight and publication planning

📌 Digital Community Strategist (Toronto)
🏢 Rutherford International
📍 Toronto