About Us

CanadianSIM, a subsidiary of Wireless DNA Inc, helps newcomers, students, and travelers get connected prior to arrival in Canada with eSIM and physical SIM plans that offer robust value, competitive pricing, and reliable service.

We are entering a major digital growth phase: Migrating our website to Shopify to go fully digital and scalable

Expanding toward a future mobile app experience for activation, onboarding, self-serve support, and retention Why This Role Exists

CanadianSIM has a strong product and competitive value, but our digital presence and messaging are not yet performing at the level needed to compete globally. We need a leader who can increase awareness, sharpen how we communicate our value, and drive measurable growth across the full funnel — from discovery to conversion — while coordinating internal teams and external agencies. Role Summary

We are hiring a Digital Growth &

- Exposure Strategist to own and lead our digital marketing strategy.

This role is accountable for end-to-end results across the funnel:Exposure → Awareness → Acquisition → Conversion → Retention You will lead strategy, execution direction, performance management, and optimization.

You will manage: Graphic designer

Social media coordinator

UI/UX specialist marketing agencies (paid ads, SEO, PR, influencers, etc.) This is not a campaign coordinator role — it is a growth leadership role with direct impact on revenue and market visibility. Key Responsibilities

- Growth Strategy &
- Brand Positioning Build and execute a strategy to grow our visibility globally

Define target audiences

Establish positioning and differentiation vs competitors

Create clear messaging that explains why choose us 2) Performance Marketing Leadership (Paid Acquisition + Global Qualified Leads) Own ROI performance across acquisition channels to drive global qualified demand: Google Ads (Search + Performance Max)

Meta Ads

YouTube / TikTok (where relevant)





Retargeting funnels Build and optimize campaigns to generate qualified leads and purchase-ready customers from across the globe.

Ensure tracking, attribution, and reporting are accurate across regions, devices, and campaigns

Optimize for CAC, ROAS, lead quality, conversion rate, and checkout completion

Direct and manage external paid agencies with clear KPIs, testing roadmaps, and accountability 3) Organic Growth (SEO + Content Strategy) Lead SEO strategy

Build a scalable content engine including: High-intent landing pages

Comparison pages v/s competition

Newcomer and student-focused guides

Travel connectivity content Align content strategy with Shopify migration and conversion-focused pages 4) Value Communication &

- Conversion Alignment Improve how we communicate: What we sell

Who it’s for

Why it’s better

How it works Collaborate with UI/UX specialist and web teams to strengthen: Clarity and trust

Plan selection flows

Checkout experience

Activation onboarding content 5) Social Media, Influencers &

- Partnerships Build a growth-driven social strategy focused on reach, acquisition, and brand trust

Drive influencer programs and community partnerships

Create repeatable systems for UGC production, distribution, and paid reuse

Ensure consistent positioning and clarity across all channels 6) Marketing Operations &

- Team Leadership Manage internal resources: Graphic designer

Social media coordinator Set weekly priorities, deadlines, and output cadence

Lead creative direction using performance data and market insights

Manage agencies across SEO, paid ads, influencer,



and creative support

Ensure accountability, reporting standards, and continuous optimization 7) Analytics, Dashboards &

- Growth Experimentation Define KPIs across the funnel: Reach and awareness

Engagement and acquisition

Conversion and retention Build dashboards that show what is working and what needs improvement

Drive a culture of testing: New audiences

New messaging

New landing pages

Creative variants

New channel experiments Scale winners and eliminate low-performing activities quickly Requirements 5+ years in digital growth / performance marketing / growth strategy

Proven ability to grow awareness and acquisition for ecommerce or subscription products

Strong hands-on experience with: Google Ads

Meta Ads

SEO strategy influencer / partnership marketing Experience managing internal teams and external agencies with measurable KPIs

Strong funnel + data mindset: you optimize from exposure through conversion

Strong communication and positioning skills

Comfortable operating in a fast-moving entrepreneurial environment Strong Bonus Skills Experience in telecom, travel, prepaid SIM, or eSIM ecosystems

Shopify ecommerce growth experience

Experience with CRO and UX collaboration

Ability to use automation + AI tools to increase output and efficiency

Experience launching brands from low visibility to scalable growth Portfolio / Proof of Work Requirement

You must provide evidence of: Campaigns you led and measurable outcomes

Scaling paid channels with improving efficiency

SEO or content growth wins

Influencer / partnership growth results

Examples of agency management and accountability How to Apply

Send: Resume

Portfolio / proof of work An executive summary describing a growth strategy you owned end-to-end and the result The Hiring process will comprise of In-Person Interviews, on the spot case study and skill test Salary: $80-100k

📌 Digital Growth & Exposure Strategist (Toronto)
🏢 Wireless DNA
📍 Toronto