We’re searching for a Director, National Marketing & Placement. Are you searching for new possibilities?

Westland Insurance Group Ltd. is growing, and we’re looking for a strategic commercial insurance leader to elevate our national placement strategy as Director, National Marketing & Placement (hybrid). This leadership role is responsible for guiding Westland’s commercial marketing and placement strategy across Canada, strengthening insurer relationships, and ensuring consistent best practices for complex commercial submissions and negotiations.

Working closely with Account Executives, regional leadership teams, and insurer partners, you will support complex and high-value placements, provide strategic direction on market engagement, and ensure Westland continues to deliver competitive, client-focused insurance solutions.

This is a rare opportunity for a highly skilled Insurance Skilled based in either our BC Head Office, or Toronto.

Expected Compensation: The expected hiring range for this role is $140,000 to $168,000 based on a 35-hour work week. Actual offered salary will depend on the successful candidate’s qualifications and experience, as well as market conditions for the role, and internal equity. Westland also offers a competitive annual short-term incentive program that enables employees to share in the rewards of the business and emphasizes the measures that are key to our success.

Discover what’s possible, with Westland. The Westland story is all about growth, and that means plenty of possibility for everyone on our team. Every day,



Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment.

As we continue to open new doors, we're inviting amazing people like you to join us. Why you'll love Westland: An open, flexible and welcoming workplace

Plenty of opportunities to grow and learn

Autonomy to drive your own success

Be part of our inclusive culture alongside an extraordinarily talented community with diverse backgrounds A total rewards program that supports your financial, physical, and mental wellbeing

Flexible paid Values Days to celebrate days important to you

Paid Volunteer Days as part of Amplifying Communities Why we’ll love you: 7+ years of experience in commercial insurance marketing and placement, including complex accounts

Demonstrated experience negotiating with insurers and securing competitive coverage solutions

Strong understanding of commercial insurance products, underwriting practices, and market dynamics

Proven ability to build and maintain strong insurer relationships

Experience supporting or leading national or multi-regional placement strategies

Insurance Broker Level 2 License required

CIP or CRM designation preferred, or working toward

Excellent communication, negotiation, and organizational skills





Ability to translate complex coverage and market considerations into clear guidance for internal stakeholders

High attention to detail and strong commitment to compliance and governance Once here, you'll: Lead and execute Westland’s national commercial marketing and placement strategy

Establish best practices for submission quality, insurer engagement, and placement execution across regions

Provide strategic guidance on market approach, insurer selection, and negotiation tactics for complex placements

Develop and maintain strong national relationships with insurance carriers and strategic market partners

Support Account Executives in marketing complex, large, or hard-to-place commercial risks

Provide feedback and guidance to improve submission quality and alignment with insurer expectations

Assist with negotiating coverage terms, pricing, and limits to deliver optimal client solutions

Monitor market conditions, capacity shifts, pricing trends, and emerging risks and share insights across the organization

Partner with program leadership to support program business placement and specialized insurance solutions

Ensure placement activities comply with regulatory requirements, insurer guidelines, and internal policies

Collaborate with Account Executives, regional leadership, and senior management to ensure seamless placement execution

Act as a subject matter expert for marketing and placement strategies across the organization

Mentor team members and share insights on insurer relationships and negotiation strategies

📌 Director, National Insurance Marketing & Placement (Surrey)
🏢 Westland Insurance
📍 Surrey