Synopsis

- Developing and execute business development strategies focused platform adoption

Qualifications

- Excellent communication and presentation skills

- Experience in B2B business development

- Experience with hands on growth hacking

- Experience in Lean Startup methodologies

- Deep knowledge of digital media advertising and content marketing

- Entrepreneurial and creative thinking

- Tech savvy and comfortable with and able to quickly learn CRM, Google Analytics, other tools of the trade
- A problem solver

Duties

- Conduct research to develop customer needs and market opportunities

- Conduct and present competitive analyses and market research

- Developing and improving calling scripts, calling prospects

- Test and optimize marketing tactics for lead acquisition (e.g. online advertising) and conversion rate optimization

- Arrange and lead customer discovery calls with prospects





- Analyze customer interviews and recalibrate

- Collaborate with creative and product teams to improve response rates and drive product innovation

- Propose creative recent initiatives and product features that attract prospects

- Test new approaches to increasing demand

- Translate ideas to actionable items that deliver business results

- Promote the company’s products/services addressing or predicting clients’ objectives

- Build long-term relationships with new and existing customers

- Use CRM to build a record of all external interactions

- Diligently protect the assets and confidentiality of the company and its customers

- Other duties as required

📌 Director of Business Development (Toronto)
🏢 Alibi Technologies
📍 Toronto