Location: Toronto, ON — Hybrid

Reports to: VP, Finance

Department: Finance

Love Wellness is looking for an FP&A; Manager to take ownership of financial planning, analysis, and cross-channel performance reporting for a fast-growing, founder-led women's wellness brand. You'll work closely with the VP, Finance to translate data across DTC, TikTok Shop, Amazon, Wholesale, and marketing into a clear point of view — not just a data pull — that shapes real business decisions. Demand planning and revenue forecasting are treated as one connected build here, not two separate exercises — you'll own the channel-level unit plan across Amazon, DTC, TikTok Shop, and Wholesale.

You'll also be working in an setting where AI (Claude) is used daily as a genuine finance partner across modeling, analysis, and QA — you'll be expected to work the same way, and to help lead the automation of this connective tissue between demand planning, forecasting, and reporting.

Key Responsibilities

Financial Planning & Forecasting

- Support the annual profit & loss budgeting process across the total company.
- Contribute to long-range planning by developing financial projections and scenario analyses.
- Assist in monthly forecasting, including tracking and consolidating risks and opportunities.
- Own weekly, monthly and quarterly board and investor reporting materials (KPI packages, variance analysis, supporting decks), with full ownership of data accuracy.
- Partner with the VP, Finance to shape the analytical narrative behind the numbers for leadership, board, and investor audiences.
- Own and evolve the Monthly Business Review (MBR) cadence,



building on existing scorecard infrastructure.

Revenue Planning & Systems Ownership

- Own, manage, and continuously improve the revenue budgeting tool, keeping it aligned with the demand plan and channel-level forecasts.
- Identify opportunities for process optimization, standardization, and automation across planning and reporting.

Demand Planning & Revenue Build

- Own the product/unit-level demand plan across Amazon, DTC, TikTok Shop, and Wholesale
- Partner with Operations/Supply Chain to translate the demand plan into inventory needs, and flag over- or under-stock risk early.

Retail & Channel Analytics

- Lead reporting and analysis of total business sell-through by channel and product
- Own DTC and marketplace analytics across Amazon and TikTok Shop including channel profitability and attribution.
- Manage recurring data analysis and dashboards (Supermetrics, Pacvue, or similar) across Meta, Google, TikTok, and Amazon.

Marketing & Influencer Analytics

- Analyze paid media and creative performance
- Build and maintain influencer P&L; models.
- Support competitive benchmarking and market panel analysis to inform brand and pricing decisions.

Cross-Functional Partnership

- Coordinate closely with the Accounting/Bookkeeping team on close-related data needs.
- Partner with Operations and Sales on demand planning.
- Work closely with executive leadership on ad hoc financial and strategic analysis as priorities arise.

AI & Automation

- Use AI tools (Claude) as a core, everyday part of how you build models, analyze data, and QA your own work — this is an expected way of working here, not a novelty

📌 FP&A Manager (Toronto)
🏢 Love Wellness
📍 Toronto