The Head of Marketing & Commercialization is the growth driver for Not Your Mother’s accountable for shaping growth strategy, delivering commercial results, and leading the end-to-end marketing function.

This leader owns what we do to win : defining where to play, how to grow, and how to convert strategy into execution across brand, innovation, and go-to-market. Serves as key partner to sales and a core member of the Executive Leadership Team, they ensure the business is consumer-led, performance-driven, and commercially disciplined . In parallel, this role serves as a strategic partner to the General Manager , bringing forward insights, trade-offs, and forward-looking perspective, but remains anchored in business ownership and results delivery , not system/process ownership.

Whether we’re launching innovation, building community, or creating culture-driving moments, we do it with intention, creativity, and a little bit of edge. As we continue to grow, we’re looking for a Head of Marketing & Commercialization to help shape what’s next for the brand.

Own Growth

Agenda including go-to-marketing & in-market performance (Primary Accountability) Set and deliver the Marketing, Innovation, and Portfolio strategy for 1 and 3-year plans. Own business performance outcomes including share, revenue, penetration, and margin. Ensure decisions are grounded in data, analytics, and ROI discipline.

Lead in-year performance management , driving pivots based on data and insights. Ensure tight linkage between marketing investment and commercial return Architect the innovation pipeline and growth platforms aligned to consumer needs and financial goals Continuously evolve the portfolio based on performance, white space, and competitive dynamics Elevate Brand,



Creative & Consumer Excellence Set the standard for breakthrough creative and culturally relevant storytelling Ensure all decisions are rooted in deep consumer and market insights Lead integration across Creative, CMI, Innovation, and Brand Marketing Oversees and leads entire Marketing function including people development Act as the marketing anchor across Sales, Finance, Supply Chain, and Henkel stakeholders Ensure marketing strategy is translated effectively into enterprise action and commercial results Build Marketing capability and develop individuals Represent Marketing at the Executive Leadership Team level Lead Cross-Functional Commercial Alignment Provide the GM with forward-looking perspective on risks, opportunities, and key decisions 15+ years in marketing, brand management, or general management ~ CPG / Beauty / Personal Care experience preferred ~ MBA preferred Enterprise-level strategic thinker with strong commercial instincts Data-driven with strong financial and analytical acumen Outcome-oriented and accountable for performance Balances creative ambition with commercial discipline Key Performance Indicators Market share and unit share growth Innovation pipeline health and portfolio mix qualityMarketing ROI and in-market performance Owning business outcomes—not just marketing output Connecting consumer insight to commercial performance Work–Life Balance with PTO, sick time, 9 paid holidays, and 2 paid floating holidays Comprehensive Health Coverage including medical, dental, and vision for you and your family, plus company-paid short-term disability and life insurance Financial Wellness with Roth and 401(k) retirement plans and a 4% employer match Paid Parental Leave because family always comes first Wellness Perks In office fitness center and One Pass Select access Monthly Networking Lunch Credit to stay connected, inspired, and engaged #

📌 Head of Marketing & Commercialization (British Columbia)
🏢 Not Your Mother's Haircare
📍 British Columbia