Position Title: Lead Brand Manager

Client Details:

Our client is Canadian Firm who is a leader in the Health Science Nutrition Consumer Package Goods industry with concentration in Health, Nutrition and Fitness with some of the most recognizable brands in the market.

Key Summary:

As part of the Management Team, the Brand Manager will play a key role in the execution of business strategy and corporate initiatives.

Brand

Manager will have full responsibility to manage the day to day operations related to the brand they represent; and manage and provide leadership to the team.

Main Job Responsibilities:

- Assist in the development, implementation, and achievement of departmental objectives
- Understand departmental needs and business requirements to deliver projects on schedule and within budget
- Work cross-functionally with multiple teams within the organization (i.e. Operations, Sales, Finance, Scientific Affairs)
- Develop and analyze sales programs, help investigate formula adjustments that yield improved margins while maintaining or enhancing product quality
- Development of key category and brand strategies including marketing plans
- Ensuring category objectives are met, i.e. new product innovation (agreed with marketing plan)
- Review pricing of products and analyzing the potential profitability; establish the product pricing strategy for all retailers
- Market Research - external focus through marketing research and competitive intelligence including:
- Leading brand analytics, SOM analysis, category measures
- Managing external market research in support of brand marketing plans, i.e. new product innovation research (focus groups, etc.)
- Processes:




- Support CPG brand development processes with marketing plan templates, etc.
- Track performance of brands included with respective brand category
- Analyze monthly P&L;, present findings to Executive team, and take action to drive profitable growth on brand
- Lead, coach, and train the team consistent with company policies, guidelines, and standards
- Challenges the status quo and looks for innovative ways to continually improve processes
- Other role related duties as assigned

Location:

Oakville/Mississauga Border (Located right Off of QEW Exit)

Salary:

Based on Experience, Matching Pension, 100% Health/Dental Coverage Day 1, Free Gym

Requirements:

- Post-Secondary Education in Business Administration, Sales, Marketing or related field
- 5+ years of brand and/or management experience preferably within a consumer packaged goods setting
- Highly developed quantitative business analysis skills
- A strong understanding of the diet and sports markets
- Strong copywriting and presentation skills
- Proactive and able to continuously manage change in an extremely fast paced, energetic work environment
- Leadership and coaching skills; outstanding communication and problem-solving skills
- Proficient in the use of MS Office Suite
- Perks

- World class gym, fitness classes and external basketball court
- Community involvement through charitable events
- Competitive compensation package
- 100% Group Health & Dental Coverage
- Employee Assistance Program
- Company RRSP Matching
- Paid vacation & 5 personal days
- Work from Home Flexibility Post Covid
- Employee Engagement Events
- Subsidized Café
- Product & Swag from our industry leading brands
- Professional career development
- Opportunities for Global career exposure without the need to relocate!

📌 Brand Manager (Mississauga)
🏢 The Byrnel Group
📍 Mississauga