17 Aug
|
Jobtailor
|
Ottawa
CIRA is seeking a Lead Product Marketing Manager to spearhead the go-to-market strategy for Cybersecurity Services and Hello Registry. This pivotal role blends strategy, team leadership, and B2B marketing insights. As a Lead Product Marketing Manager at CIRA, you will own the positioning, messaging, and value propositions for key offerings.
You will lead a dedicated team, coordinate cross-functional initiatives, and shape a robust content strategy that aligns with sales and demand generation objectives. Your experience in product marketing will be crucial in understanding customer needs and optimizing campaign impact. Key Responsibilities:
- Own go-to-market strategy for cybersecurity and registry services
- Lead and develop a product marketing team
- Plan cross-functional product launches and campaigns
- Build content strategy aligned with sales objectives
- Report on performance metrics and optimize outreach Requirements:
- 7+ years in progressive product marketing experience
- Robust background in B2B marketing strategies
- Proven team leadership and project management skills
- Knowledge of SaaS and cybersecurity industries
- Experience with HubSpot and Salesforce platforms Drive product marketing excellence and lead your team to success at CIRA.
📌 Lead Product Marketing Manager at CIRA (Ottawa)
🏢 Jobtailor
📍 Ottawa