Title: Manager, Acquisition Strategy and Campaign Management - Credit Cards As the Manager, Acquisition Strategy & Campaign Management you will be responsible for developing and executing acquisition strategies that drive growth in Pre-Approved Credit Cards and Unsecured lending products across retail acquisition channels. The role leads end-to-end pre-approved campaign management, portfolio optimization, stakeholder engagement, and performance analysis to achieve acquisition, profitability, customer engagement, and risk objectives. The successful candidate will demonstrate strong business acumen, curiosity and the ability to translate data into actionable strategies that improve customer acquisition outcomes and business performance.

The incumbent will report directly to the Senior Manager, Credit Cards Lifecycle and Engagement. Develop and execute acquisition strategies for pre-approved credit cards and ULOC campaigns. Monitor market trends, competitor activity, and customer behaviour to identify growth opportunities.

Recommend and implement acquisition initiatives across channels, offers, customer segments, and products. Continuously test and learn through champion/challenger and A/B testing frameworks.

Campaign Management

Lead end-to-end campaign execution from concept through post-campaign analysis. Manage campaign prioritization and resolve execution issues proactively.

Performance

Analytics & Insights Analyze customer/consumer insights and channel data to identify strengths and gaps, and extract insights to optimize future campaign performance. Risk, Compliance & Governance Ensure acquisition initiatives comply with regulatory, risk,



and bank policy requirements. Balance growth objectives with portfolio quality and credit risk considerations. Support governance processes, initiative approvals, and control frameworks.

Relationship Management

Build strong relationships with partners across marketing, analytics, credit risk, product, technology and distribution channels. Present recommendations and performance updates to senior leadership. Bachelor's Degree required ~ Solid understanding of the credit card business, acquisition or relevant experience. ~ Working knowledge of digital and marketing methodologies. ~3-5 years of progressive experience in Payments, Card Product Management and/or Acquisition and Sales roles preferred. ~ Experience in campaign management, customer targeting, segmentation, and performance measurement. ~ Working knowledge of credit risk, customer profitability, and customer lifecycle management. ~ Proven project management, collaboration, and relationship management skills. ~ Internal training to support your growth and enhance your skills Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. #

📌 Manager, Acquisition Strategy and Campaign Management - Credit Cards (Toronto)
🏢 Scotiabank
📍 Toronto