The Marketing & Communications Director, a member of the executive team based in Calgary, will report directly to the CEO and help to position the company for international growth through the development and implementation of a sound strategic marketing strategy.
The successful candidate will:
Develop and implement an integrated strategic marketing plan to advance company’s global brand identity on a strategic and operational level
Implement a marketing strategy to effectively position the company with key customers and industry players in existing, new, and emerging markets
Plan, develop, and implement branding/marketing strategies, advertising/marketing communications, social media, exhibits, public relations, and market research
Exercise sound judgment, assertiveness, and leadership while also exemplifying integrity, honesty and professionalism
Show strong operational skills, including budgeting, financial management, data analysis,
documentation, and developing key performance metrics
Qualifications
Industry experience and competitor awareness
Advanced degree in engineering and/or marketing and communications
Experience in creating and optimizing successful partnerships
Proven experience with marketing models, strategy development and executional planning, marketing data analytics & research methodologies
Excellent interpersonal skills to manage internal and external audiences
Additional Information
The Work Workplace
Our work environment is challenging and rewarding. You’ll get to work with a very talented pool of experts on a variety of disciplines all focused towards a common goal. We value employees that love their job and get things done while having a balanced life.