The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.

We’re looking for a strategic Product Marketing Director to own the GTM strategy for our new AI-powered service management solution, Asana Service Management, and scale it from 1 to 100. Operating at the intersection of product strategy and commercial execution, you will partner closely with Product and Sales to launch new features and generate significant market momentum. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule.

The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner.

Equip our Sales teams to win by developing strategic enablement materials, including battlecards, pitch decks, and customer success stories. Leverage performance data and customer feedback to refine our positioning and identify new growth opportunities within the ITSM/ESM space. Experienced PMM leader with 8–12 years in product marketing, specifically within B2B tech and service management (ITSM/ESM) or AI-powered products.

Technical narrator with the ability to translate complex capabilities into clear business value for executive and technical audiences. Collaborative partner with a proven track record of aligning product roadmaps with market needs and customer pain points. Exceptional communicator with the written and verbal skills needed to engage both executive audiences and technical field teams.





We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $156,000 - $187,000 CAD The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. We strive to provide equitable and competitive advantages packages that support our employees worldwide and include: Career coaching & support Inclusive family building benefits Long‑term savings or retirement plans In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. #Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation.

We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. We believe in supporting people to do their best work and thrive.

We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana. #

📌 Product Marketing Director, Asana Service Management Vancouver, BC
🏢 Asana
📍 Vancouver