13,531.92 - $20,284.50 CAD Monthly At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career. At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students.

Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.

The Senior

Director, Brand & Marketing plays a critical role in leading the Brand and Marketing team. This team is responsible for the stewardship of UBC’s brand, including through visual media and web systems, and is a driving force behind the university’s paid advertising campaigns.

The Senior

Director and their team set the standards, build the systems, develop the tools and deliver the experiences that make consistent, high-quality brand expression achievable at scale. This position is critical for advancing the university's reputation, achieving long-term strategic brand, marketing and communications goals, and building alignment across all major institutional campaigns and among UBC’s communicators network. This position provides ongoing strategic leadership as well as tactical advice on brand management in order to ensure UBC’s brand is expressed consistently, across every campus, channel, and community so that every student, researcher, donor, partner, and the public recognizes not just the logo, but the promise behind it.

Works closely with enterprise-wide executive members,



senior communications and marketing professionals to support and align paid marketing activities as appropriate. Leads the Brand and Marketing management team and works collaboratively with the Senior Director, News & University Affairs and Senior Director, Strategic Communications to support a focused, integrated and impactful approach to telling UBC stories. Oversees external relationships with media, creative, reputation research and digital agency partners.

Campaign Strategy: Provide strategic long-term direction for UBC brand and marketing work. Lead UBC’s paid institutional marketing campaigns, overseeing media buying, agency partnerships, and creative direction to build institutional awareness, affinity, and engagement. ensure UBC’s brand is expressed consistently across every campus, channel, and community so that audiences recognize not just the logo, but the promise behind it. System-Building: Shift the focus from purely central execution to organizational enablement.

Develop the architecture—including visual identity systems, Common Look and Feel (CLF), and martech stacks—that empowers faculties, schools, and units to do excellent, brand-aligned work. Navigate the complex faculty and unit stakeholder landscape using influence without authority to create brand and visual alignment.

Digital Leadership: Direct UBC’s digital presence, including web product management, UX/UI, accessibility (WCAG),



and search/AI-discoverability (SEO/GEO) to ensure the university’s digital infrastructure is authoritative and user-centered.

Integrated Leadership: Lead three interdependent teams—Brand Communications, Digital Solutions, and Design & Photography—ensuring strategy informs execution and vice versa while maintaining customer service to our partners.

Performance & Measurement: Oversee the measurement of "what matters"—brand health, reputation, audience trust, and organizational capability—using market research and reputation tracking to help inform our portfolio-wide communications approach.

Portfolio Leadership and Collaboration: Work closely with the other Senior Directors and Directors group to champion and support the implementation of a focused and integrated communications portfolio to maximize our marketing and communications impact Every action and decision could have a significant impact on the brand equity and reputation of the University.

Supervision Received Supervision Given An undergraduate degree in a discipline relevant to Communications, Brand or Marketing. A minimum of ten years experience in brand and marketing communications positions in large and complex organizations, including five years operating at a strategic leadership level. Advertising agency or other marketing services-oriented experience Proven experience developing communications and marketing strategies and guiding the execution of tactics.

Willingness to innovate and try new things even at risk of failure Expertise in managing large and complex marketing budgets. A leader that understands the academic setting and is capable of thriving in highly Brings strong organizational and project management skills. Committed to openness, transparency, collaboration and inclusion.

📌 Senior Director, Brand & Marketing (British Columbia)
🏢 Socket.dev
📍 British Columbia