ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

Forma is hiring a Product Manager to lead key initiatives across our ICM Operations platform, spanning Core Services and Business Intelligence (BI). This includes workflows, automation, APIs, claims management, and next-generation reporting and data capabilities. This role is for someone who can take full ownership of a product area, not just manage a backlog.

We’re looking for a strategic product leader who starts with the business problem, understands the user workflow end to end, and partners cross-functionally to define the right solutions. Own product requirements and feature prioritization for core services and business intelligence products Translate unstructured and complex input from customers, leadership, and your own experience into structured business problems, use cases, user flows, and product ideas Able to emphasize various end user personas such as internal implementation team, client admins and client end users.



Collaborate with operations and marketing teams for product release activities Gather and synthesize feedback from customers and senior leadership Communicate product vision and roadmap to internal teams and customers You have comprehensive experience in using and building business intelligence tools, ticketing systems, and administrative tools You have valuable understanding of best data visualization practices and how to build them for scale for enterprises Ramp up on Forma’s ICM platform, Core Services, and BI capabilities Own a product area within Core Services or BI Propose improvements to workflows and data visualization Align stakeholders on priorities and roadmap direction Establish scalable patterns for BI and operations Drive longer-term product direction 140K - $180K CAD Healthcare coverage.

We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program. Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend.

We have kids and pets. Mortgages and student loans. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused.

Maybe even slightly customer-obsessed. ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.

📌 Senior Product Manager- ICM Operations Toronto, Canada
🏢 Forma AI
📍 Toronto