Solutions Architect – Personalization

Requisition ID:

Location(s): Canada: Ontario: Toronto

Responsibilities

- Lead cross‑functional solution architecture and integration design for personalization initiatives across marketing, sales, digital banking, and service channels
- Translate personalization and GTM use cases into clear end‑to‑end technical designs across multiple platforms and internal systems
- Define and apply architecture patterns, integration standards, and solution guardrails across the MarTech and Personalization landscape
- Design solutions that integrate customer data, events, profiles, journeys, and decision signals while meeting enterprise risk, privacy, and compliance requirements
- Act as a technical bridge between marketing technology platforms, customer decisioning capabilities, enterprise data services, and delivery engineering teams
- Support delivery teams through architecture reviews, design walkthroughs, and complex integration analysis
- Contribute to technology roadmaps, target‑state architectures and vendor evaluations
- Support the evolution of personalization capabilities, influence platform usage and integration approaches to improve scalability, observability, and reuse

Qualifications

- 5+ years of experience in Information Technology roles within medium to large enterprise environments
- 3+ years of experience in solution architecture, integration architecture, or equivalent hands‑on design roles
- Practical experience working with MarTech, Digital, or Customer Engagement platforms (e.g., CDPs, journey orchestration platforms, personalization or decisioning engines, loyalty systems)
- Demonstrated ability to design end‑to‑end solutions within established enterprise architecture standards




- Relevant architecture or platform certifications are an asset (e.g., Adobe, Salesforce, Pega, Google, or equivalent)
- Strong working knowledge of API‑based integration, event‑driven patterns, and batch vs near‑real‑time data flows
- Experience integrating marketing or GTM platforms with enterprise data, analytics, and downstream operational systems
- Ability to evaluate technical trade‑offs related to latency, scalability, risk, and operability
- Strong understanding of personalization concepts including customer profiles, events, journeys, segmentation, eligibility, and activation
- Experience supporting Go‑To‑Market (GTM) or marketing enablement initiatives in partnership with engineering teams
- Ability to translate business and marketing requirements into actionable technical solutions
- Exposure to or practical experience with real‑time and AI‑assisted personalization or decisioning patterns
- Ability to assess emerging capabilities with an enterprise mindset, considering data readiness, governance, and regulatory constraints
- Experience working in regulated or control‑heavy environments (financial services experience preferred)
- Strong communication and stakeholder engagement skills across business, data, marketing, and engineering
- Demonstrated ability to influence design decisions through collaboration and technical credibility

Perks

- Diversity, Equity, Inclusion & Allyship – an inclusive culture with bias‑free practices and Employee Resource Groups
- Accessibility and Workplace Accommodations – commitment to an inclusive and accessible environment
- Upskilling through online courses, cross‑functional development opportunities, and tuition assistance
- Competitive rewards program including bonus, flexible vacation, personal and sick days, and benefits from day one

#J-18808-Ljbffr

📌 Solutions Architect - Personalization (Toronto)
🏢 Scotiabank
📍 Toronto