- Own the go-to-market strategy for CIRA Cybersecurity Services and Hello Registry, including positioning, messaging, and value propositions
- Lead and develop a small team of product marketers across two portfolios
- Plan and lead cross-functional launches for products, features, and campaigns
- Coordinate implementation across product, sales, and communications teams
- Understand customer needs, competitive landscape, and buyer personas
- Build and manage content strategy aligned with demand generation, thought leadership, and sales objectives
- Develop sales collateral, competitive battlecards, demos, and training
- Manage portfolio budgets and agency relationships
- Report on program performance against KPIs
- Represent CIRA at trade shows, conferences, and webinars as a spokesperson and subject matter expert
- Measure and optimize campaign and messaging impact based on results

Requirements

- 7+ years of progressive marketing experience, with the majority in product marketing
- Experience owning product positioning, messaging, and go-to-market strategy
- Proven experience leading, coaching, and developing teams
- B2B/enterprise marketing experience
- SaaS experience in security, networking, or domain/registry industries is a solid asset
- Ability to manage product marketing for multiple product lines or business units simultaneously
- Strong long-form and short-form writing skills




- Comfort serving as an external spokesperson for technical products
- Project and budget management experience on complex, cross-functional initiatives
- Hands-on experience with marketing automation tools such as HubSpot
- Experience with CRM systems such as Salesforce
- Post-secondary education in Marketing, Business, Commerce, or a related field
- French and English bilingualism is an asset

Core Competencies

Demonstrates expertise in go-to-market strategy, product positioning, and messaging for cybersecurity services. Proven ability to lead teams, manage cross-functional initiatives, and optimize marketing performance through data-driven insights.

Highest-signal resume keywords

- Go-To-Market Strategy
- Product Positioning
- Team Leadership
- B2B Marketing
- Marketing Automation

ATS Optimization Keywords

Hard Skills

- Product Marketing
- Content Strategy
- Sales Collateral Development
- Project Management
- Budget Management
- Competitive Analysis
- KPI Reporting
- Long-Form Writing
- Short-Form Writing
- Buyer Persona Development

Soft Skills

- Coaching
- Communication
- Collaboration
- Spokesperson Skills
- Customer Understanding

Industry Keywords

- SaaS
- Cybersecurity
- Networking
- Domain Registry
- B2B Marketing

Tools & Technologies

- HubSpot
- Salesforce

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📌 Senior Manager, Product Marketing (Ottawa)
🏢 Jobtailor
📍 Ottawa