Director, Wellness Brands

Are you passionate about making a difference in the workplace? Do you thrive in a fast-paced, creative environment? Iovate Health Sciences International Inc. is looking for a dynamic and dedicated Director, Wellness Brands to join our team!

The Director, Wellness Brands is the strategic marketing leader for Hydroxycut and Purely Inspired brands. This individual is responsible for P&L; delivery, brand equity growth, omnichannel performance, pricing strategy, and consumer engagement. The role is ideal for a business‑minded brand leader with a data‑first approach and strong commercial instincts.

Key Responsibilities

- Lead all aspects of brand development and in‑market execution for Hydroxycut and Purely Inspired across retail, DTC, social commerce, and digital channels.
- Own and manage full P&L;, inventory forecasts, margin performance, and budget planning.
- Direct omnichannel pricing strategy, campaign planning, and content alignment.
- Build brand health and equity through awareness, community engagement, and loyalty programs.
- Maintain detailed marketing calendars aligned with retailer windows and seasonal cycles.
- Utilize insights, research, and analytics to drive message optimization, campaign testing, and market prioritization.
- Lead and mentor a brand team (2–3 direct reports),



providing structure and ownership for portfolio growth.
- Partner cross‑functionally with sales, operations, finance, DTC and creative to ensure brand success across touchpoints.

Qualifications

- 10+ years of brand marketing experience within CPG, wellness, or health‑focused consumer categories.
- Demonstrated P&L; accountability and inventory management capability.
- Proven ability to grow brand market share and consumer retention in omnichannel environments with depth of experience in digital channels.
- Strong financial acumen, budget management and performance orientation.
- Hands‑on experience leveraging AI tools, marketing platforms, and analytics software.
- Experience leading teams and collaborating across departments.
- Strong understanding of content performance metrics and consumer engagement strategies.

What We Offer

- World class gym, fitness classes and external basketball court
- Community involvement through charitable events
- Competitive compensation package
- Employee Assistance Program
- Company RRSP Matching
- Paid vacation & 5 personal days
- Employee Engagement Events
- Product & Swag from our industry leading brands
- Professional career development
- Opportunities for Global career exposure without the need to relocate!

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📌 Director, Wellness Brands (Oakville)
🏢 Iovate
📍 Oakville