Amazon's Global International Shopping team is seeking an App Marketing Lead to drive paid app marketing, app installs, and engagement across 200+ countries. This role covers three business lines: Amazon Bazaar, Amazon Exports, and Amazon Prime International.Key Responsibilities
Own and drive paid app marketing strategies to grow app installs and engagement, collaborating with partner teams to launch integrated cross-funnel campaignsDevelop marketing investment frameworks, customer segmentation, positioning, and competitive differentiationDefine paid app and App Store marketing channel strategies within SVP-level Go-To-Market (GTM) plans for recent programs and featuresBuild and maintain detailed paid marketing playbooks and experimentation plans aligned with product roadmapsSet up reporting mechanisms to communicate performance and manage marketing P&L; for Amazon Bazaar, Amazon Exports, and Amazon Prime InternationalCollaborate with strategic channel and product partners to establish scalable AI-optimized marketing strategiesReport channel performance and growth to senior and C-Suite leaders weeklyBasic Requirements




4+ years of qualified non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building and optimizing multiple, simultaneous marketing campaignsExperience managing or working within cross-functional marketing and creative teamsExperience delivering paid media campaigns spanning TV, print ads and digital/social channelsExperience across affiliate marketing, PPC, SEM and social media advertisingPreferred Qualifications
Experience in multi-territory campaign managementExperience in digital marketing and content production timelines and processDemonstrated experience leveraging generative AI tools to enhance workflow efficiencyExperience identifying opportunities to integrate AI solutions into products and servicesCompensation
$67,000 – $111,800 CAD annually. Total compensation may include sign‑on payments and RSUs. Advantages include health insurance (medical, dental, vision), RRSP, DPSP, and paid time off.
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📌 App Marketing Lead, Ww International And Prime Shopping Winnipeg
🏢 Amazon
📍 Winnipeg