JOB DESCRIPTION
Location: Hybrid | Downtown, Toronto

Duration: 12 Months

Our client, a leading financial institution in Downtown Toronto, is looking for a Senior Analyst - Campaign Execution toensure corporate reputation is maintained by adhering to all best practices, privacy & legal guidelines, data stewardship and governance policies. The successful candidate will have the opportunity to work with one of the Top 5 Banks in Canada.

Typical Day in role:

Serving as a Canadian Banking's (CB's) "Centre of Expertise" and support revenue generation and operational effectiveness through client treatment and direct marketing activities and ensures good client experience through alignment of clients to the marketing strategies and channels

Manage the data required for the business partners to meet their business and financial imperatives

Deliver complete, accurate and thorough marketing campaign, channel and/or client offer optimization that helps the business meet their imperatives

Support the execution of marketing strategies to ensure efforts meet optimization and analysis requirements

Act as Subject Matter Expert on relevant Data sources, Channels, and campaign design and execution standards

Primary Responsibilities:

Collaborate with key business stakeholders within Personal & Commercial Banking and Insurance to design, build and deploy data-driven client treatments

Evolve and optimize campaign test & learn design and build to ensure alignment to business and marketing objectives

Automate evergreen campaigns

Responsible for quality assurance to ensure the campaign requirements accurately match the design and build

Ensure corporate reputation is maintained by adhering to all best practices, privacy & legal guidelines, data stewardship and governance policies

Must Have Skills:

5+ years speciality expertise - database / relationship marketing, use of analytical tools, data mining

Experience with various data housing environments (e.g. Teradata, Unix, DataLake, cloud)





Ability to function in a rapidly changing environment and reset priorities

Highly organized and extremely detail oriented with continuous attention to detail and quality

Ability to work steadily and accurately under pressure, especially during peak periods

Time management

Ability to breakdown problems into smaller pieces, think critically and communicate complex information

5+ years of experience in a data analytical role: Analytical programming languages (e.g., SAS, SQL, Python, R)

Experience with various data housing environments (e.g. Teradata, Unix, DataLake, cloud)

Ability to combine business acumen with technical expertise to deliver targeted campaigns on behalf of our business stakeholders

Agile and critical mindset with the ability to think creatively to solve complex problems

Self-motivated, strong communication skills, attention to detail

Nice-To-Have Skills:

Experienced in financial services, including understanding of marketing fundamentals

Strong desire to learn recent tools and try new concepts that evolve and optimize current processes

Easily develop and convey thoughtful and insightful explanations

Facilitation

Experience in campaign design and delivery (test & learn design, statistical significance...etc)

Soft Skills Required:

Problem Solving

Critical thinking

Communication, Adaptability

Education:

Degree in Computer Science, Mathematics/Statistics or related field

FP Inc. is committed to creating an inclusive environment where all team members and clients feel like they belong. In accordance with the requirements set out in the Employment Standards Act, FP Inc. hereby declares that AI is utilized in the screening process for this position. The hourly compensation range for this role is $50/hr -$68/hr. We seek applicants with a wide range of abilities, and we provide an accessible candidate experience. We advocate for you and welcome anyone regardless of race, colour, religion, national origin, sex, physical or mental disability, or age.

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📌 Senior Analyst – Campaign Execution (Ontario)
🏢 Finance Professionals
📍 Ontario