Develop short- and long-term sales strategies and direct strategic account management initiatives
Secure industry partnerships to maximize advertising and sponsorship revenue
Develop and maintain relationships with business partners and clients
Supervise and direct day-to-day sales team operations
Provide leadership, motivation, problem solving, coaching and training
Identify, target and maximize revenue opportunities
Direct consistent account management activities
Promote and present CBC/Radio-Canada to internal and external industry clients
Monitor industry trends and developments
Present proposals to senior clients
Analyze operational requirements and manage the departmental budget
Prepare revenue and market activity reports for the Leadership Team
Manage strategic account planning, bi-weekly revenue forecasts and management reports
Contribute to territory and business plans, including reporting, budgeting and forecasting
Requirements Post-secondary degree/diploma or equivalent with an emphasis on business or marketing preferred
Five to ten years of progressive experience in the digital advertising industry
Broadcast experience is an asset
Extensive understanding of media sales, sales administration and marketing functions
Excellent negotiation skills with a solid track record of success
Extensive computer knowledge, including Microsoft Office and Google products
Ability to translate research and market conditions into coherent sales strategies
Ability to manage multiple deadlines and act strategically under pressure
Strong business management and strategic marketing skills
Ability to manage business planning and revenue forecasting
Superior verbal and written communication skills, including presentation abilities
Proven ability to lead and manage a team and create a learning culture
Experience in a unionized setting is an asset
Accuracy and attention to detail
Ability to balance organizational and client needs using listening skills, tact and diplomacy
Independent judgment, initiative and problem-solving ability
Bilingual English and French is an asset
Candidates may be subject to skills and knowledge testing
Successful candidates must complete a mandatory criminal record check; other background checks may apply
Core Competencies Demonstrates strong leadership in sales strategy development and account management, with a focus on maximizing revenue opportunities and fostering client relationships. Proficient in business planning, revenue forecasting, and effective communication in both English and French.
Highest-signal resume keywords Sales Strategy Development
Account Management
Revenue Forecasting
Team Leadership
Digital Advertising Experience
ATS Optimization Keywords Hard Skills Sales Administration
Market Analysis
Budget Management
Negotiation Skills
Business Planning
Revenue Maximization
Presentation Skills
Media Sales
Strategic Marketing
Operational Requirements Analysis
Soft Skills Problem Solving
Coaching
Motivation
Attention to Detail
Tact and Diplomacy
Industry Keywords Digital Advertising
Broadcast Experience
Client Relationship Management
Unionized Environment
Industry Partnerships
Tools & Technologies Microsoft Office
Google Products